SOURCE: Unica Corporation

Unica Corporation

November 30, 2009 08:30 ET

Media Alert: Unica and Experts From Forrester and Elsevier to Present Two Webcasts on Achieving Interactive Marketing Success

WALTHAM, MA--(Marketwire - November 30, 2009) -


Webcast One: Achieving Interactive Marketing Success; featuring Shar Van Boskirk, vice president & principal analyst, Forrester Research and Andrew Hally, vice president, OnDemand product marketing, Unica Corporation


Tuesday, December 8, 2009; 1:00 pm Eastern Time


This webcast will detail how marketers can improve results by better integrating the wealth of insight found in visitor behavior data with systems for email, site content, and other online marketing channels. Attendees will learn about:

--  The factors that are influencing marketing spend to shift to
    interactive media, and how to plan for them in your organization
--  Ways to step past the challenges of data management, integration,
    execution, and optimization
--  The importance of integrating analytics and personalization into their
    website to drive business

To register for the Achieving Interactive Marketing Success webcast, click here or visit


Webcast Two: Web Analytics for Driving Your Entire Business (Not Just Your Website); featuring Angie Brown, web analytics manager, Elsevier and Akin Arikan, director, product strategy, Unica Corporation


Thursday, December 10, 2009; 12:00 pm Eastern Time


This webcast will highlight:

--  Ways that savvy web analysts can guide their businesses beyond web
--  Successful business practices for gathering data and leveraging it to
    make better decisions across all channels, including fixed and mobile
    Internet channels
--  Tapping web analytics to refine sales and customer outreach efforts

To register for Web Analytics for Driving Your Entire Business webcast, click here or visit

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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