SOURCE: Unica Corporation

Unica Corporation

January 21, 2010 08:00 ET

Media Alert: Unica and Search User Behavior Expert Present Landing Page Optimization: Keep Your Eye on Intent

WALTHAM, MA--(Marketwire - January 21, 2010) -


Landing Page Optimization: Keep Your Eye on Intent; featuring Gord Hotchkiss, president & CEO, Enquiro and Andrew Hally, vice president, OnDemand product marketing, Unica Corporation


Wednesday, January 27, 2010; 1:00 pm Eastern Time


A successful landing page -- whether for paid search, an email campaign, or offline promotion -- is one where the goals of visitors align with those of marketers. This hour-long webcast focuses on the importance of customer behavior and intent for optimizing landing page experience and performance. Attendees will learn:

  --   How to navigate a landing page
  --   How to reinforce relevance through the 3-scan rule and intent
  --   Best practices for capturing intent and delivering persuasive
       paths to the user
  --   How different intents require different calls to action and
       conversion triggers

To register for the Landing Page Optimization webcast, click here or visit

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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