SOURCE: Unica Corporation

Unica Corporation

April 29, 2010 11:28 ET

Media Alert: Unica Showcases Latest Interactive Marketing Technologies at Emetrics San Jose; Unica and NetInsight Customers Military Advantage and Blackrock Present on Web Analytics and Social Media Metrics

WALTHAM, MA--(Marketwire - April 29, 2010) -

WHAT: eMetrics San Jose: Unica (NASDAQ: UNCA) to showcase the latest in web analytics and interactive marketing technologies at booth 23, May 3-7, 2010, The Fairmont, San Jose
   
  Akin Arikan, web analytics evangelist at Unica, to participate in the rapid-fire Vendor Line-up, May 4
   
  Gil Roeder, director of eBusiness at BlackRock, and Akin Arikan to present Thinking Outside the Dashboard: Moving Your Web Analytics Program from Reporting to Action, May 5
   
  Breanna Wigle, eCRM Marketing Manager at Military Advantage, to participate in Social Media Metrics Panel: Real Life Measurement, May 6
   
  All of Unica's product offerings will be showcased at the company's upcoming user conference, the Marketing Innovation Summit, May 16-19, at the JW Marriott Grande Lakes in Orlando. For additional information on MIS, please visit www.mis2010.com/.

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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