British Columbia Lottery Corporation

British Columbia Lottery Corporation

June 24, 2009 17:54 ET

Media Release: BCLC Asks Players to 'use their GameSense'

BURNABY, BRITISH COLUMBIA--(Marketwire - June 24, 2009) - Television viewers in British Columbia soon will begin to see a unique series of ads asking them to 'use their GameSense'.

The name refers to BCLC's innovative new responsible gambling program, designed to assist players with making informed choices about gaming.

"GameSense is really about balancing the fun element of play and individual choice with the need to exercise a sense of control and stay within one's boundaries when participating in games of chance," said Michael Graydon, BCLC President & CEO.

"These ads represent the first ever responsible gambling television messages to appear in BC, and we're extremely proud they have been deemed important enough to have received Public Service Announcement status from the Television Bureau of Canada."

In addition to the PSA's, the GameSense makes use of both online and offline resource material, GameSense information centres and committed knowledgeable staff within gaming facilities.

GameSense also provides the opportunity to further promote provincially funded resources, including the problem gambling helpline and free counselling services when they are required.

"The introduction of the GameSense innovation will make essential problem gambling prevention information much more friendly, appealing and accessible," said Jon Kelly, Responsible Gambling Council CEO.

"It reflects BCLC's ongoing commitment to provide gaming entertainment in a socially responsible manner in communities around this province."

BCLC is a provincial Crown Corporation that offers socially responsible gaming entertainment while generating income that benefits all British Columbians. Last year more than 6,850 community and charitable organizations received community gaming grants. BCLC is an Official Supporter of the Vancouver 2010 Olympic and Paralympic Winter Games.

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