SOURCE: MediaSpan

October 02, 2007 09:51 ET

MediaSpan Partners With SportsIQ, LLC Expanding Local Online Network Footprint to Include High School Sports Websites

50 PrepCountry.com Affiliate Sites Join MediaSpan's Network

NEW YORK, NY--(Marketwire - October 2, 2007) - MediaSpan, the leading provider of digital content management and national advertising solutions for over 4,000 local media properties, announced today that its Network business unit will provide ad representation and Network sales services for SportsIQ, LLC's PrepCountry group of 50 local high school sports websites.

The addition of these properties expands MediaSpan's local online ad sales footprint to over 1,400 local websites in 300 U.S. markets, further solidifying MediaSpan's position as the largest local online multimedia Network.

"The PrepCountry websites are a perfect complement to our local Network of sites," says Mark Zagorski, MediaSpan's Chief Marketing Officer. "Their grass-roots, local sports audience is highly attractive to our advertising partners that seek to target not only specific hyper local markets, but also the highly sought after sports-hungry demo that the PrepCountry sites deliver all across the U.S."

The PrepCountry sites will further enhance MediaSpan's Sports Block of local websites which includes over 200 Fan Frenzy Sports, local sports radio and sports sections of newspaper and TV station websites, giving MediaSpan the most extensive local sports presence on the web.

Steve Copeland, Senior Vice President of SportsIQ, LLC, says, "Our partnership with MediaSpan allows SportsIQ to devote our resources to building content and growing traffic. This is the definition of a win-win."

PrepCountry.com sites are located in all 50 states covering all high school sports.

SportsIQ, LLC (www.sportsiq.com), based in Atlanta, GA, designs, owns and operates high school sports web sites including: www.PrepCountry.com and www.CoachesCombine.com.

MediaSpan (www.mediaspangroup.com) powers digital content management and online marketing solutions for the world's leading media companies including Reuters, ABC Radio, Sun Media, Gannett, Radio One, Scripps and Media General. Over 4,000 local newspaper, radio, and television properties leverage MediaSpan solutions.

MediaSpan Media Software (www.mediaspansoftware.com) provides mission-critical, pre-press infrastructure tools enabling efficient content delivery to consumers across print, web and wireless platforms. MediaSpan Online Services (www.mediaspanonline.com) provides a comprehensive suite of website management and marketing solutions. The MediaSpan Network (www.mediaspannetwork.com) delivers an unparalleled national online advertising opportunity across over 1,400 local radio, newspaper and television websites in 300 U.S. DMAs.

MediaSpan has development, support and sales offices worldwide including locations in Ann Arbor, MI, Melbourne, FL, New York, NY, London, England UK and San Clemente, CA.

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