SOURCE: Cutting Edge Information

October 17, 2007 07:55 ET

Medical Publications Teams Select Target Outlets Based on Peer Review

RESEARCH TRIANGLE PARK, NC--(Marketwire - October 17, 2007) - A new study released by Cutting Edge Information, available at http://www.PharmaPublicationStrategy.com, examines medical publication efforts of pharmaceutical companies across a wide range of therapeutic areas. The study finds that publications teams weigh peer review as one of the most important criteria when deciding which journals to pursue.

When choosing a target publication, companies account for many criteria, including rank, circulation data, and previous experience with a given outlet. Given these many considerations, however, surveyed medical publication experts ranked peer review as the most important factor in the decision. On a scale of one to 10, with 10 being the most important, peer review was ranked a nine.

The focus on peer review can be attributed, at least in part, to the close-knit nature of the medical community. Although physician networks differ across therapeutic areas, physicians' opinions are often highly valuable to their peers. A journal whose publications receive constant criticism, for instance, is not likely to be looked upon as a reliable source in evaluating new treatments. With this fact in mind, publications teams capitalize on the guidance of thought leaders and key opinion leaders when evaluating publication outlets.

Senior Research Analyst Amanda Zuniga comments, "It is no surprise that companies rank peer review as the most influential factor here. Pharmaceutical companies want to publish in the journals that are most respected by medical professionals -- reputation in the medical community is extremely important."

"Pharmaceutical Medical Publications: Market Preparation & Strategic Support" (http://www.PharmaPublicationStrategy.com) was designed to explore pharmaceutical companies' medical publications structures, strategies and processes. The study delves into the resource support and funding that various medical publication departments and teams benefit from. In addition, through this report, readers will be exposed to some of the industry's best medical publication practices and should be better positioned to streamline their own strategies and processes by benchmarking their efforts against those of top-leading companies.

Download a free summary of "Pharmaceutical Medical Publications" or purchase the report at http://www.cuttingedgeinfo.com/pharmapublicationstrategy/PH104_Download.asp#body.

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