SOURCE: Aurora Information Technology, Inc.

Medical Website Design -

April 06, 2010 17:08 ET

Medical Website Design Company Aurora Information Technology Advises Doctors to Consider Mobile Medical Marketing

GARRISON, NY--(Marketwire - April 6, 2010) -  A hospital or medical practice is a brand not unlike the more marketable and recognizable retail brands such as Apple or Wal-Mart. But it is a brand nonetheless, and the end user is the patient that you wish to attract or retain. "Doctors would be well-advised to invest more of their medical website marketing dollars into creating user-friendly, informative mobile websites for handheld devices," said Daniel Gilbert, CEO of Aurora Information Technology (Aurora IT), a medical marketing and medical website design company based in Garrison, New York.

"Most of your competitors are focusing on creating mobile applications, otherwise known as apps," explained Gilbert. "However, they are doing themselves a tremendous disservice by missing out on valuable prospective patients, because these apps are only functional on certain smartphones, for example, iPhones, that only reach about 25% of users at the very most." Gilbert says that mobile websites can reach a larger demographic, because at least one third of all users have Internet access on their phones.

Smartphones and 3G devices grew in popularity in the US in 2009, and mobile marketing tactics have had to keep up with the growth as well. Many of these types of phones now require an unlimited data plan subscription with purchase. The number of mobile phone subscribers with unlimited data plans also grew, along with smartphone and 3G phone ownership. Because of this, a growing number of brands are incorporating mobile websites into their marketing strategies, as this online marketing trend is bound to continue.

Gilbert provides some points for doctors to consider in their mobile medical marketing. The most important strategy is to identify target users first and try out different types of mobile advertising to see which ones work the best. "As with any kind of marketing, it's not a 'one size fits all' mentality," he explained. Gilbert advises doctors and practitioners to use online mobile phone simulators to see if their website is mobile-friendly and easily navigable on a smartphone, or browser-enabled phone, before they try building a mobile site. This way, owners would see their site the way it would be viewed on a mobile browser. Of course, this sample site would lack all of the bells and whistles of a fully developed mobile site, but it can give owners a better idea as to how user-friendly, organized and informative that site would be.

Also, Gilbert advised that not all mobile phones use Internet browsing technology. Additionally, their screen size and downloading capabilities are limited, so owners would be wise to simplify their mobile medical website design. He provides a few important principles about mobile website design to be considered when developing a user-friendly mobile website.

"The most important information you want patients to see should be right at the top of the page," advised Gilbert. "You do not want to make the experience time-consuming for them. So don't make them hunt around for the information that they need." Gilbert also advised that owners provide a 'back' button for convenience because many phones don't have a back button.

Aurora IT has created mobile sites for its clients, which include doctors, healthcare providers and hospitals. They enhance these mobile sites with informative content, vibrant photos and convenient click-to-call or consultation features. "It's a 'perfect storm' of positive changes, coupled with an unstable economy, the introduction of new marketing channels and the increased demand for financial thriftiness are laying the perfect foundation for mobile marketing," said Gilbert.

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