SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

October 23, 2009 18:53 ET

Meet the Producers: TV Insiders Show PR How to Place Corporate Video and B-Roll on TV Stations and Websites

Bulldog Reporter's PR University Presents a New Audio Conference: Friday, November 6, 2009

OAKLAND, CA--(Marketwire - October 23, 2009) - PR pros and corporate communicators looking to expand their use of corporate video and B-roll in online distribution channels like YouTube, corporate distribution channels and prime time media will get the answers first hand in this 90-minute audio conference titled "Meet the Producers: TV Insiders Show PR How to Place Corporate Video and B-Roll on TV Stations and Websites."

This exclusive PR University audio conference takes place on Friday, November 6th, at 1PM EST (noon CST, 11AM MST; 10AM PST). The panelists are:

-- Mia Haugen, Managing Editor, Forbes Digital

-- Joanne Po, Senior Producer, Fox Business Network

-- Renee Meier, Producer, National Desk, CBS News

-- Marcus Baram, Night News Editor, Huffington Post

-- Wilson Tang , Producer, CNET TV; Co-Host, "The 404"

Moderator: Douglas Simon, President & CEO, D S Simon Productions, Inc.

This 90-minute audio conference will to help break down exactly which hooks these producer's and editors respond to and which they reject outright, the types of visual elements pr pros must provide to break into prime time... and even the tech specs they expect from corporate video, whether online or on air. Here's what they will learn:

--  TV Rebound: Why broadcast spots matter more than ever-how networks and
    cable outlets are reaching wider audiences (think online) and easy ways
    PR can tap into this extended reach

--  Targeting Essentials: How each of these media views its audience and
    mission, how they differ... and how pr pros can use this to pitch
    and place video more effectively

--  Best Practices: Examples of stellar pitches, how companies generate a
    steady stream of air time with corporate video-and how pr pros can do
    the same

--  Editorial Hot Buttons: What stories and key issues these outlets will
    cover in the days and weeks ahead... plus how to provide video tied
    to the pegs bookers can't resist

--  Secrets of Killer Content: Tips for telling an effective story using

--  New Online Opportunities: Special reports, video, audio, photo
    galleries and interactive galleries-multimedia news opportunities PR
    can pitch now

--  The truth about VNRs, B-roll and SMT (satellite media tours) -- and how
    to get the widest play out of current video assets

--  The talent and technology needed to ensure success-a checklist of
    off-the-shelf hardware and software necessary to launch a company's
    video efforts

For more details go to conference home page.

Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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