December 15, 2009 08:00 ET

Meez Promoting Snoop Dogg's New Album "Malice 'N Wonderland"

Top Artists Reaching Teens Through Virtual Worlds Online

SAN FRANCISCO, CA--(Marketwire - December 15, 2009) - Meez (, the only online virtual playground for teens to create social and multimedia activities to share with friends, today announced it is promoting the latest album from rapper Snoop Dogg, "Malice 'N Wonderland," with the availability of album art, backgrounds, branded Snoop Dogg clothing, accessories and avatar animations in Meez Nation and through its MySpace application.

Meez offers brands, advertisers and media publishers access to a highly engaged teen demographic that eagerly consumes rich multimedia content and branded virtual goods. The virtual entertainment site has over 13 million registered users and ranks number five in engagement for online destination sites. With 90 percent of Meez users located in the U.S., advertisers gain entry to a uniquely targeted, highly coveted teen consumer audience. Active Meez users watch one million videos per day and play over 100 thousand games, typically spending at least an hour per visit to Meez Nation. Meez also provides links to iTunes in artists' "Roomz" to purchase music directly.

"Meez is a great place for artists like Snoop Dogg to reach a large target audience," said Dan Jansen, CEO of Virtual Greats, a leading virtual goods distribution system responsible for bringing Snoop Dogg to Meez. "Teens are spending an increasing amount of time online, much of this time being spent in social virtual worlds where they love to share content and interests. The music industry is finding great value in online communities and is reaping the benefits of its viral nature."

"The Meez community spends a significant amount of time sharing music and videos, as well as dressing up their avatars with cool branded clothing and accessories," said John Cahill, CEO of Meez. "Campaigns for artists and brands like Snoop Dogg are extremely popular with the Meez audience. Offering branded virtual items gives Meez users a rich, engaging experience, and gives artists successful advertising and revenue channels."

The avatar-based Meez Nation offers a variety of neighborhoods, locales, public hangouts and personal "Roomz" that owners can custom-decorate and share with friends. Within these destinations, users chat, share music and videos, interact through dance contests and more, all while sharing branded content and sponsored video.

Meez gives users an entertaining, ad-supported free experience, but also supports a paid subscription model that grants VIP users exclusive content and community features. Its virtual economy, based on the Meez virtual currency "Coinz," allows users to decorate their Roomz with premium, branded items, send gifts to Roomz owners and gain entrance to exclusive neighborhoods. Users can also purchase pre-paid "Meez Coinz Cards" at major retailers, including Target and Best Buy, opening access to virtual spending for users without credit cards or other means of online purchasing.

For more information on Meez or to create your own avatar, visit, or its application on MySpace. Meez Coinz Cards can be purchased at Target and Best Buy, or at


Meez is a fast-growing, online virtual community for teens that combines a social virtual world with social networking, gaming, rich multimedia sharing and MMO mechanics. With over thirteen million registered users and top five in engagement online, Meez connects teens with one another and the brands they care about. Based in San Francisco, Meez is backed by Anthem Venture Partners, Battery Ventures, Draper & Associates and Transcosmos, Inc.

For more information, visit

Contact Information

  • Media Contact:
    Jennifer Lankford
    theMIX agency for Meez
    Email Contact