SOURCE: Kaneva, inc.

September 21, 2006 14:05 ET

Mega Stars Ludacris, Dallas Austin, Sean Garrett and Block Want to Know: How Down Is Your Sound?

Atlanta Media Personality, Ryan Cameron, and Social Entertainment Site, Kaneva.com, Launch Unique, Music Talent Search

ATLANTA, GA -- (MARKET WIRE) -- September 21, 2006 -- How down is your sound? That's what celebrity judges including mega stars, Chris "Ludacris" Bridges, top song writer and record producer, Sean Garrett and leading song producers, Dallas Austin and Block want to know. Combined with a world online vote cast through Kaneva -- an online social entertainment network -- these judges are bent on discovering the newest, most talented music sensation and rewarding them with a grand prize package valued at over $60,000.

Free to enter, anyone in the U.S. can join the How Down is Your Sound online talent search by easily uploading their original sound, song or music video to the How Down Is Your Sound web Channel on Kaneva.com. People around the world can cast their vote online and weigh in on their favorites. Now open for online entries through October 9, 2006, the top ten contestants who receive the most online votes will be invited to perform "live" in front of the four celebrity judges to decide the grand prize winner.

"How Down Is Your Sound represents the talent search of the future," said Ryan Cameron, official host of How Down Is Your Sound. "Where else in the world can someone off the street with literally no entry barriers, get the chance to share their sound and performance -- whether it is rap, hip hop, or rock -- with millions of people worldwide, as well as with hit making producers who can help rocket them into celebrity status."

In addition to getting a chance to perform for the celebrity judges, contestants will be eligible to win the Grand Prize package valued at over $60,000. Cash and prizes include $7500, studio recording time in Dallas Austin's studio DARP, a one day internship with Sean Garrett, and a demo deal that includes a 5 song package with Block's producers and a photo shoot. The finalists, grand prize winner and their sounds will be showcased online on Kaneva.com.

"We are excited to be a part of this search to discover new talent, enable voting across the globe and provide a fun online community," said Christopher Klaus, Kaneva's founder and CEO. "Kaneva is an online social network built around entertainment that empowers people to connect, express themselves, get recognized and socialize online in an entirely new way."

All submissions and voting will be handled completely online at the How Down Is Your Sound web Channel on Kaneva.com. Entries will be accepted up until October 9th, 2006. Kaneva members can vote for the top ten finalists from October 9 through October 25, 2006. Following a November 8th live performance in front of the celebrity judges, Kaneva will reveal the judges selection of the grand prize winner.

About The Judges

Dallas Austin is one of the most sought after producers in the music industry. Austin has since worked on Brandy's "Never Say Never," Michael Jackson's "HIStory," Madonna's "Bedtime Stories" and Aretha Franklin's "A Rose Is Still a Rose," and notched multiple Grammy nominations along the way. Austin also has helped bring to screen two movies, "Drumline" (2002) and "ATL" (2006).

Block has recently emerged as an industry player to watch by guiding Young Jeezy and Boyz N Da Hood to stardom, establishing Atlanta's Sho'Nuff Records with producer Jazze Pha (home of crunk R&B sensation Ciara) and launching his own label, Block Entertainment.

Sean Garrett is the super, Grammy award winning songwriter/producer behind multiple Usher and Beyonce hits as well as other mega star recording artist hits.

With his first Billboard 100 top hit "Stand Up" and his much anticipated new album "Release Therapy" due out September 26, 2006, Chris "Ludacris" Bridges is one of today's top hit makers and praised actor for his roles in "Hustle & Flow" and the Oscar nominated "Crash." He is also the CEO of Disturbing Tha Peace Records, a joint venture of the Island Def Jam Music Group and Founder of The Ludacris Foundation.

About The Host, Ryan Cameron

A top media personality and the popular host of the afternoon drive show on Atlanta's top R&B station V-103 (WVEE-FM), Ryan Cameron is notoriously called the "Ryan King". He's hilarious on stage, brilliant in film and unpredictable on the mic. Ryan will do almost anything for a laugh. His humor has been compared to the hilarious improvisational genius of Robin Williams and the I-can't-believe-he-said-that, comedic honesty of Chris Rock.

About Kaneva, Inc.

The online social entertainment network, Kaneva is a "canvas" enabling anyone to showcase and share their passions through the easy creation of Profiles and web Channels that include a wide range of media as well as online interaction opportunities and community. Kaneva also gives its members the ability to share media and interact with people in 3D -- in a totally modern 3D Virtual World, providing the next generation interactive entertainment experience. To learn more visit www.kaneva.com.

How Down Is Your Sound Contest is property of Music Challenge, LLC.

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