SOURCE: Melamed Communications, LLC

Melamed Communications - Political Consulting, Advocacy and Strategic Public Relations

December 08, 2009 18:44 ET

Melamed Communications Team Protects Farmers and Delivers a Stunning Defeat to Humane Society of the United States

Ohio's Livestock Care Issue a National Model for Protecting Farmers From Irresponsible Attacks

COLUMBUS, OH--(Marketwire - December 8, 2009) - Melamed Communications, one of Ohio's leading political consulting and strategic communications firms, led a bipartisan team including the highly respected public relations firm, The Cochran Group, to an overwhelming victory for Ohio's agriculture community on November 3rd with the passage of State Issue 2.

Issue 2 is a state Constitutional amendment that creates the Ohio Livestock Care Standards Board, a panel of Ohio Farmers and experts who will establish livestock care standards based on science and best practices. The measure was developed in response to The Humane Society of the United States' (HSUS) efforts across the country to undermine the livestock industry with ballot and legislative initiatives grounded in scare tactics and emotional appeals.

A coalition of Ohio's major agriculture organizations came together to create Ohioans for Livestock Care in response to the passage of HSUS's Proposition 2 campaign in California. The group decided that Ohio farmers were not going to concede to HSUS demands and would fight to create a system to ensure a safe, affordable, local food supply for Ohio families.

The Issue 2 campaign was the first of its kind and stands as a model for other states seeking to proactively protect its livestock industry from harmful regulations imposed by outside special interest activists.

Alan Melamed, President of Melamed Communications and chief strategist for the campaign, credited the success of the effort to a unified agriculture community and its outreach to Ohioans across the state. "The campaign connected Ohio farmers with Ohio families in the suburbs and cities," said Melamed. "The message that the way to protect a safe, affordable, local food supply was with a board of Ohio experts resonated with people in every area of Ohio." The measure passed in 87 of 88 Ohio counties -- garnering 64% of the vote.

The Issue earned broad bipartisan support, receiving over 500 endorsements, including those of Governor Ted Strickland, U.S. Senator George Voinovich, House Speaker Armond Budish, Senate President Bill Harris, Congressman John Boehner, Congressman Zach Space and many other statewide, congressional and local leaders. Organizational support came from state and local county Democrats and Republicans and business and labor organizations -- all representing a coming together of Ohioians. "The ability of Melamed Communications team to move this effort beyond an agriculture campaign to an Ohio campaign, important to the interest of all Ohioans, was paramount to the campaign's success," said John Lumpe, President of the Ohioans for Livestock Care Political Action Committee.

"No one wants livestock to be mistreated, particularly farmers," said Alan Melamed. "This is precisely why Issue 2 worked so well. Ohioans have a lot of common sense and they understood that it only makes sense that farmers are going to treat their livestock humanely. As one farmer explained, 'Stressed chickens don't lay eggs and unhappy cows don't give milk.'"

For more information on Ohio's Livestock Care Standards Board or Melamed Communications visit

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