SOURCE: Mercent

August 06, 2008 08:08 ET

Mercent Adds Google Checkout Support to Mercent Retail

Mercent's On-Demand Marketing Service Optimizes Cross-Channel Advertising Campaigns to Increase Order Volume and Profitability Through Google Checkout

SEATTLE, WA--(Marketwire - August 6, 2008) - Mercent™, a provider of online marketing technology and services for retail merchants, today announced the launch and immediate availability of Mercent Retail™ with expanded conversion tracking and advertising optimization tools for Google Checkout™. Google Checkout is the latest shopping cart technology integrated with Mercent Retail, alongside cart-based marketplace programs operated by Amazon.com, Buy.com, and SHOP.COM. Mercent Retail offers online sellers consolidated control over ads that convert across disparate online sales channels including Google Checkout to increase conversion rate, order volume and profits.

"Mercent Retail enables Edmund Scientific to weigh the impact of every order converting through Google Checkout when optimizing our online ad campaigns," said David R. Williams, of VWR Education's Ecommerce Department. "With Mercent Retail, Edmund Scientific is managing ad spend and ad content across online channels based on transactions flowing through Google Checkout in addition to those processed through our own e-commerce shopping cart and payment systems."

Benefits of Mercent Retail Optimization for Google Checkout:

--  Track and report on the revenue, profits, return-on-ad-spend (ROAS),
    cost-per-order (CPO), and other key retail advertising metrics associated
    with orders processed through Google Checkout
    
--  Automatically optimize advertising campaigns across shopping feed
    targets including comparison shopping engines (CSEs), cart-based
    marketplaces, affiliate networks, and paid inclusion programs based on
    order metrics collected through Google Checkout and other online points of
    sale
    
--  Automatically optimize advertising campaigns based on ad-specific and
    product-specific performance parameters including stock levels, gross
    margin, cost-per-click (CPC), ROAS, and CPO
    

Mercent is a market leader in responding to trends in the retail industry, and continually updates its on-demand retail marketing services to meet the evolving needs of web-based retailers. Leading retailers including 1-800-Flowers, Bass Pro Shops, GUESS?, REI, and Redcats Group trust Mercent to generate more revenues, profits, ROAS, and customer lifetime value from cross-channel online marketing campaigns. Mercent clients can adopt the Google Checkout features of Mercent Retail in minutes.

"Google Checkout is an important element of our retail clients' demand generation programs," said Mercent CEO Eric Best. "Mercent is pleased to offer our customers expanded insight into and control over online ad campaigns that increase the revenues, profits, and product inventory processed through Google Checkout."

Information regarding Mercent Retail shopping feed and paid inclusion management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is available at www.mercent.com.

About Mercent

Mercent provides online marketing technology and services to help retail merchants optimize performance across online marketing channels. Mercent's on-demand platform, Mercent Retail, connects existing retail management systems and The Mercent Shopping Network, a network of more than 50 online shopping destinations including transactional marketplaces such as Amazon.com and SHOP.COM, comparison shopping engines (CSEs) such as Shopping.com and Shopzilla, paid inclusion programs like Yahoo! Search Submit Pro, and affiliate marketing programs such as LinkShare and Performics. Mercent Retail makes it easy for merchants to increase revenue and gross margins by promoting the right products with the right merchandising offers and placement using optimized product data feeds to these key retail channels. Mercent customers include 1-800-Flowers, Bass Pro Shops, Benefit Cosmetics, Celebrate Express, GUESS?, Levenger, Redcats Group, REI, and other leading retailers. Mercent is an Amazon.com Certified System Integrator, Buy.com Gold Certified Partner, SHOP.COM Certified Data Feed Provider, certified Google Product Search Partner and Yahoo! Search Submit Pro certified feed provider. Founded by veterans of Amazon.com, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.