SOURCE: Mercent

Mercent

August 25, 2010 09:00 ET

Mercent Recognized as Leading Channel Management Provider to Internet Retailer Top 500 Retailers

Mercent Retail™ Solution of Choice for World's Most Successful Retailers

SEATTLE, WA--(Marketwire - August 25, 2010) -  Mercent™, a leading provider of on-demand performance marketing solutions for retailers, announced today Internet Retailer Magazine has recognized the company as a Top Retail Technology provider in its annual 'Guide to eCommerce Technologies.' Internet Retailer determines top solution providers by polling its Internet Retailer Top 500 Online Retailers (IR 500) on vendors they use.

"Recognition by Internet Retailer is strong reaffirmation of the sustained growth our Tier 1, brand name clients realize through Mercent Retail™," said Eric Best, CEO of Mercent. "Through our technology and performance services, we ensure merchants are visible, competitive, and profitable across digital advertising and sales channels. Mercent delivers the insight and control necessary to ensure our sellers outperform competing retailers when it comes to winning online sales."

"Our research shows retailers are struggling to drive sales - it's their number one business challenge right now, given the economy," said Nikki Baird, Managing Partner and Lead Cross-Channel eCommerce and Marketing Analyst, RSR Research. "Solutions that enable retailers to reach consumers quickly, flexibly, and most importantly, with relevance, are key to competing for today's very price-conscious consumer."

As the preferred online channel management solution for leading retailers, Mercent Retail™ delivers:

  • Product catalog visibility across a broad and diverse set of digital channels, including online marketplaces like Amazon and Google; comparison shopping engines (CSEs), social shopping networks, affiliate networks, etc. through in-depth data feed management capabilities.
  • Competitive merchandising and promotions, enabled through comprehensive content and offer management capabilities, and robust competitive intelligence and price optimization tools.
  • Profitable advertising and selling programs, enabled through deep retail analytics that highlight the products, categories, brands, promotions, ads, and channels contributing most to retailer ROI.

To find out more about Mercent's online selling and advertising solutions for retailers in use by leading companies like Guess?, REI and Brookstone, visit www.mercent.com.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA.

Contact Information

  • Mercent PR Contact
    Kristine Szarkowitz
    Email Contact
    Tel: 206-832-3900