SOURCE: Mercent

Mercent

October 27, 2009 09:07 ET

Mercent Reports 550% Q3 Retail Sales Growth On Microsoft Bing™ Shopping & Bing™ Cashback; Anticipates Comparable Fourth Quarter Growth

SEATTLE, WA--(Marketwire - October 27, 2009) - Mercent™, a leading provider of on-demand marketing solutions for retailers, today reported Mercent retail clients selling through Microsoft Bing™ Shopping and the popular Microsoft Bing™ Cashback increased gross merchandise value by 550% in Q3 relative to the second quarter 2009. Significant growth demonstrates Bing's selling effectiveness and the staggering rate at which merchants are adopting this online advertising and sales channel using Mercent's platform.

"Mercent has done a commendable job of seamlessly integrating its online channel management platform with the Bing Shopping system," commented Trevor Klein, Senior Vice President at Auto Anything. "There was absolutely zero work required on our part. Most important, we realized product sales immediately following launch. We believe engaging this channel through Mercent will absolutely help accelerate and increase sales for Auto Anything this holiday season and beyond."

Over the past 24 months consumer spending habits have changed the retail playing field, placing pressure on merchants to demonstrate value to consumers in new ways and in new locations. With turnkey integrated support for Bing Shopping and Bing Cashback along with more than 50 other major online shopping destinations, Mercent offers retailers a unified way to reach and sell to more than 250 million online consumers.

According to Glen Hamilton, Director of Online, CarToys, "Mercent continues to demonstrate true market leadership with their support for Bing Shopping and the Bing Cashback program. We are at the onset of the holiday shopping season and already exceeding our sales forecasts for the fourth quarter with Mercent and these online channels."

Despite the slow economy, online retail sales continue to grow. According to industry leading research firm Forrester Research, "By the end of 2009 U.S. online retail sale will increase 11% to $156 billion -- an approximate increase of $14.8 billion over 2008. Furthermore, eCommerce sales are expected to continue rebounding in 2010 and experience double digit growth through 2011."

According to Eric Best, Mercent CEO, "Merchants recognize the value of low-cost access to highly popular and profitable channels like Bing Shopping and Cashback. Bing is a highly successful program for our clients and from early Q4 estimates we believe retailers selling through the channel will see similar, if not slightly higher, revenue results in the holiday quarter."

About Mercent Retail™

Mercent Retail™ is an on-demand, online channel management platform designed exclusively for multi-channel retailers. The solution gives merchants the power to reach more than 250 million customers with targeted products, advertisements and promotions through the most popular online marketing channels. Based on a proven and industry-leading platform, Mercent Retail™ offers seamless integration with back-end retail e-commerce systems and turnkey data integration with analytics and paid search platforms to give retailers campaign intelligence and the power to change product promotions and offers 'on-the-fly.' Most important, the SAAS platform makes it easy and cost-effective for merchants to increase sales revenue, improve gross margins and optimize their return on advertising spend by promoting and selling the right products with the right merchandising offers on key retail channels.

Mercent Retail™ helps the world's leading online retailers promote their products across online transactional marketplaces like Amazon and eBay. The technology handles the complex and unique challenges of managing multiple data feed exchanges and is ideally suited for connecting retail systems with sophisticated online marketplace and comparison shopping APIs. Mercent Retail also addresses the correct mapping of products, automates order processing, and provides ongoing data feed monitoring to rapidly and efficiently grow marketplace revenues.

Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network are available at www.mercent.com.

About Mercent

Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Ads. The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner and Yahoo! Search Submit Pro certified feed provider. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

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