SOURCE: MetaSwitch

October 30, 2007 09:00 ET

MetaSwitch Announces Second Phase of Successful MarketVisions Program for Carriers Serving Residential and SMB Markets

New Data From Savatar Helps Carriers Compete

BOSTON, MA--(Marketwire - October 30, 2007) - FALL VON 2007 - MetaSwitch today announced several enhancements to its popular MarketVisions program, an initiative to provide service providers with the tools required to successfully identify market opportunities, position their offerings and profitably target, sell and support their end-user customers. The program is ideal for service providers seeking to expand into new regions and new subscriber markets, as well as provide additional services to an existing customer base.

A key new component of the program is small-to-medium business research, designed to provide information on market opportunity and competition. MetaSwitch is a lead sponsor of the 7th small-to-medium business research report by Savatar, a Boston-based management consulting and research company. The report helps service providers ensure that product offerings and development strategies are aligned with market demands.

The enhanced MarketVisions program includes additional marketing support for MetaSwitch's MetaSphere service delivery platform and suite of applications, designed to help service providers effectively package these services and present them to their customers.

Additional training classes and marketing resources aiming to promote service provider success in residential markets have also been added to the program, including classes on product features and consumer marketing. For this phase of the program, Pivot Media LLC, a strategic telecom market research firm, will join the MarketVisions team of leading experts.

"The market for advanced telephony and IP services continues to rapidly grow as users demand increasingly diverse and sophisticated services," said Andy Randall, vice president of marketing for MetaSwitch. "Our objectives continue to center around providing our customers with the necessary information and resources to deliver next-generation services and we will continue to enrich and improve the MarketVisions program to enable our service provider customers to be as successful as possible."

"MetaSwitch's MarketVisions program has given us extensive knowledge and expertise regarding the markets we serve, as well as robust support, that will enable us to effectively and rapidly launch new offerings," said Joey Garner, vice president of operations for TEC, a privately owned telecommunications firm, with a network of over 25 subsidiaries, including IOCs and IXCs serving over 60,000 subscribers in the South Central US. "The consulting and resources from MetaSwitch have been invaluable in providing additional insight in product packaging and sales planning," added Garner.

The primary components of the program address a particular part of the overall service introduction process. Based on the service provider's specific needs, this includes support in market research, product development, marketing communications, sales and customer support. MarketVisions includes VoIP workshops designed to accelerate revenue growth, a comprehensive public relations program, and templates for direct marketing opportunities.

The complete MarketVisions program, including enhancements, is currently available to MetaSwitch customers. Materials and further information are accessible on MetaSwitch's customer portal website (password required).

Please visit MetaSwitch at booth 849 at Fall VON 2007 in Boston.

About MetaSwitch

MetaSwitch is an industry-leading vendor of switching and applications solutions for both packet and circuit-switched networks. Its widely deployed core session control and media/signaling gateway products support a full range of Class 4/5 capabilities, while its MetaSphere service delivery platform and applications suite enables a broad set of hosted IP communications services. Customers include many of the world's leading operators of wireline, wireless and cable networks, with deployments that scale to millions of subscribers. For more information, please visit

Data Connection and MetaSwitch are trademarks of Data Connection Limited and Data Connection Corporation. Brands and products referenced herein are the trademarks or registered trademarks of their respective holders. Copyright © 2007 Data Connection Limited

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