SOURCE: Simba Information

Simba Information

December 28, 2009 14:56 ET

Metro Ad Sales to Capture 11.3% of YP Market in 2009

STAMFORD, CT--(Marketwire - December 28, 2009) - The top 20 metro markets are projected to decline 5.9% to $1.86 billion in 2009, accounting for 11.3% of total yellow pages market revenue of $16.54 billion, according to "Top 20 Yellow Pages Markets 2009-2010," a new report published today from media industry forecast and analysis firm Simba Information. The report examines the industry with a focus on the publishers who are heavily invested in metro markets and the evolution of print to online as high-speed Internet access increases.

The report projects online ad sales, which grew 44.6% in the metro markets in 2009, will continue to grow in double digits in 2010, while print continues to decline in single digits.

"Instead of topping the $2 billion mark in 2009 as once suggested, the top 20 markets declined with only five -- Denver, Los Angeles, Buffalo, San Francisco and Charleston, SC -- reporting revenue gains; and those were in the low single digits. And, some of the markets such as Atlanta, Las Vegas and Jacksonville, FL, where publishers either shut down completely or withdrew from the market, suffered some pretty hefty revenue losses ranging from the 12% to 18% range," said David Goddard, lead author of the Simba study. "What is ahead for the metro market? Most likely more of the same," Goddard added.

"Top 20 Yellow Pages Markets 2009-2010" includes industry revenue forecasts, industry usage figures and comprehensive profiles of leading companies.

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