SOURCE: Metro International

May 04, 2010 06:48 ET

Metro Launches Sports Newspaper in Mexico

STOCKHOLM, SWEDEN--(Marketwire - May 4, 2010) -  Metro International S.A. ("Metro"), the international newspaper group, today announced that Publimetro, the most read free newspaper in Mexico, is launching a bi-weekly free sports newspaper in Mexico City. The free sports newspaper, called Publisport, will be launched together with Metro's local partners Inmobiliaria Torraco and MX Shares.

The sports advertising market in Mexico is worth US$28.4 million per year. The market is presently dominated by a paid newspaper named Récord, with 70 percent market share. Publisport is the first free newspaper in this market, and will be the only title with 100 percent sports related content. Publisport will have a circulation of 40,000 copies and will be hand delivered Monday and Friday. The distribution points for Publimetro will be complimented by additional sports related distributions points such as stadiums and gyms. The Publisport edition offers a targeted audience of 18-49 year old male sports amateurs. The free daily newspaper Publimetro in Mexico will continue with its sports sections on a regular basis.

Per Mikael Jensen, President and CEO of Metro International commented: "Metro in Mexico is a success story with healthy sales growth and good margins. Given the size of the market for sports advertising in Mexico, launching a sports publication under the Metro umbrella is a logical step. This step is furthermore a good example of Metro's strategy to grow in present markets by brand extensions." 

Pablo Mazzei, EVP for Latin America of Metro International added: "Metro readers are very interested in sports. A good quality sport publication will offer an attractive target audience for advertisers. In addition the timing is excellent with the Soccer World Cup commencing in June, where Mexico's participation is of great interest for the Mexican people."

ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest international newspaper in the world. Metro is published in over 100 major cities in 19 countries across Europe, North & South America and Asia. Metro has a unique global reach - attracting a young, active, well-educated Metropolitan audience of 17 million daily readers.

Metro International S.A. shares are listed on Nasdaq OMX Stockholm through Swedish Depository Receipts of series A and series B under the symbols MTROA and MTROB

Media Release Publisport English: http://hugin.info/132142/R/1411219/363609.pdf

Publisport 01: http://hugin.info/132142/R/1411219/363572.jpg

Contact Information

  • For further information, please visit www.metro.lu, or contact:
    Per Mikael Jensen
    President and CEO
    Tel: +46 8 120 570 00

    Pablo Mazzei
    EVP Latin America
    Tel: +56 9 9 158 0700

    Linda Fors
    Head of Investor Relations
    Tel: +46 704 15 95 30