Metropolis at Metrotown

Metropolis at Metrotown

January 21, 2010 09:00 ET

Metropolis at Metrotown Makes Hands-Free Hassle-Free

BURNABY, BRITISH COLUMBIA--(Marketwire - Jan. 21, 2010) - Less than two weeks before B.C. drivers are set to face hefty fines under the new hands-free device legislation, Metropolis at Metrotown, in partnership with Blackberry, announce the launch of the 'hands-free, hassle-free' initiative, offering easy and affordable access to wireless headsets.

"As B.C.'s largest shopping centre, we attract a huge amount of vehicular traffic," says Artie Chumpol, Community Relations Manager for Metropolis at Metrotown. "We've seen first-hand the dangers of driving while using a handheld mobile device, and we want to make it easy for everyone to access headsets."

According to independent research and studies, driver distractions of all types are associated with approximately 117 deaths each year in B.C. and about 1,400 hospitalizations. As of February 1, 2010, B.C. drivers caught using a hand-held phone or electronic device will now be subject to a $167 fine and three penalty points. Despite widespread media coverage and ample warning time, it is anticipated that most drivers remain unprepared for the changes.

The campaign will offer a series of drive-smart initiatives between January 21 - February 1, 2010, including Blackberry coupons offering a $20 in store rebate on the purchase of a BlackBerry(R) Visor Mount Speakerphone VM-605 and a $10 in store rebate on the purchase of a BlackBerry(R) HS-500 Wireless Headset.

Safety ambassadors will be on site at Metropolis at Metrotown to distribute information on the new driving laws, looking to capture the attention of patrons who have not yet taken action in finding an alternative to using a cell-phone while driving.

The 'Hands-free, Hassle-free' campaign runs from January 22-31, 2010. Wireless headset coupons may be collected from safety ambassadors at Metropolis Metrotown or online at http://www.metropolisatmetrotown.com/hasslefree.

http://www.metropolisatmetrotown.com

High resolution photos and interview opportunities available upon request.

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