SOURCE: MichBio

MichBio

January 18, 2010 14:15 ET

MichBio Launches Member Campaign: "It Pays to Belong"

ANN ARBOR, MI--(Marketwire - January 18, 2010) - MichBio, the statewide trade association dedicated to driving the growth of Michigan's biosciences industry, has launched a 2010 "It Pays to Belong" campaign to broaden and increase awareness of MichBio's member services and mission.

"MichBio has made a lot of progress over the past several years, expanding services and extending our sphere of influence in support of issues and growth relevant to the Michigan biosciences sector," said Stephen Rapundalo, Ph.D., MichBio president and CEO. "Our hope with the 'It Pays to Belong' campaign is to increase awareness by the state's biosciences entities of how MichBio membership can save them money, connect them with potential customers, partners and funding sources, inform and educate them, and provide strong advocacy for their public policy issues."

Currently MichBio has 237 members comprised of biosciences companies, academic and research institutions, bioscience service providers, and related organizations. "There are approximately 540 biosciences organizations in the state, and we are hoping to be able to service the majority of them," Rapundalo added. "Member and non-member bio-companies will receive surveys next week to help us assess how we're doing currently and where we need to improve. In addition, we will be including an Annual Value Report with all renewal invoices to advise members of what MichBio services they have taken advantage of in the past year and what they might be missing out on.

"We will add more Preferred Providers during the coming year. These are product and service providers that offer discounts to our members, many of whom have seen significant bottom-line savings as a result."

MichBio will also be initiating a member-only LinkedIn Group and Twitter updates within the next month, along with regular member-only news flashes and advocacy alerts. "Added to our monthly Michigan Biosciences LINK newsletter and bi-annual magazine, BioMatters, these new communications make for a more complete flow of information," Rapundalo said.

Informal networking meetings around state will be arranged to introduce MichBio and its programs and services to those who are interested in learning more.

Annual dues for MichBio are based upon number of employees and type of organization. Please visit www.michbio.org or call 734.527.9150 for more information.

Contact Information

  • Contact:
    Jayne Berkaw
    Director, Marketing and Communications
    734-527-9147
    Email Contact