March 25, 2010 08:00 ET

Michigan Association of Family Physicians Announces Rollout of SampleMD as New Patient Sample & Support System to Its Physician Members

ROCHESTER, MI--(Marketwire - March 25, 2010) -  OPTIMIZERx Corporation (OTCBB: OPRX) announced today that it has signed an agreement with Michigan Academy of Family Physicians (MAFP) to allow their membership of approximately 3,000 doctors to download a free Virtual Sample & Support Cabinet to more efficiently search, select and print or e-send sample vouchers, prescription co-pay coupons and other support information right from their computer desktops.

"With more physician members limiting the use of drug samples, we are excited to offer this innovative alternative that allows patients to more affordably start and stay on their prescribed medications," said Mark Dickens, CEO of Michigan Academy of Family Physicians.

MAFP doctors will soon be able to login and download from the MAFP's website their Virtual Sample & Support Cabinet powered by SampleMD. From there, they will also be able to look up insurance coverage, prescribing information and contact their drug representative for each selected product right from this desktop application.

The SampleMD powered desktop application eliminates the need for physicians to manage and store physical drug samples by offering a more convenient and efficient way to allocate, administer and track samples and prescription co-pay savings provided to their patients. With an automated communications capability, SampleMD will also provide on-going patient support through delivery of monthly prescription co-pay savings to promote continued drug compliance for chronic conditions such as diabetes, cholesterol, heart disease and asthma.

"We are excited to team with MAFP and our pharmaceutical partners to launch this new technology to MAFP providers and staff. As a Michigan-based company, we are keenly aware of the need to help Michigan residents save on the medicines they need," stated David Lester, CEO of OPTIMIZERx.

About OPTIMIZERx Corporation

OPTIMIZERx provides unique platforms to help patients better afford and comply to their medicines and healthcare products, while offering pharmaceutical and healthcare companies effective ways to expand patient awareness, access and adherence to their brands. The Company's patient support website,, and its permanent subscriber base, continue to grow each month and is quickly becoming the preferred way to access branded prescription savings and support programs. Additionally, OPTIMIZERx is launching SampleMD ( within leading health systems and organizations to better integrate available patient support within doctors and staff's workflow. The company has also developed OFFERx™ and ADHERxE™ to allow a more streamlined an effective way to create, promote and test new trial or prescription co-pay programs on behalf of pharmaceutical and health care manufacturers.


This press release contains forward-looking statements within the definition of Section 27A of the Securities Act of 1933, as amended and such section 21E of the Securities Act of 1934, amended. These forward-looking statements should not be used to make an investment decision. The words 'estimate,' 'possible' and 'seeking' and similar expressions identify forward-looking statements, which speak only as to the date the statement was made. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether because of new information, future events, or otherwise. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted, or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks.

Contact Information

  • Contact:
    David Lester