SOURCE: Celsius Holdings, Inc.

November 29, 2007 10:08 ET

Michigan's Largest Social Club Moves Towards Health

Stay and Play Social Club Partners With Celsius to Encourage Healthy Living

DELRAY BEACH, FL--(Marketwire - November 29, 2007) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Michigan's largest social club, Stay & Play Social Club (SPSC), choose Celsius as one of their partners to promote to its 16,000 members, which consist of young active professionals. SPSC is a coed sports organization that provides leagues, tournaments, parties and travel opportunities for young professionals seeking a more balanced and active lifestyle. The group was seeking a brand they could introduce to their members that fit a healthy lifestyle. After learning of Celsius, the first healthy calorie-burning beverage that delivers great taste, sustained energy, and backed by trusted science, they knew this was the ideal brand for their group.

"We understand how busy our members' lives can be," said Stephanie Puertas, owner of SPSC. "By teaming up with Celsius we feel that we can offer our members a healthy pick-me-up to help them in work and play."

"Stay & Play is an organization that really cares about their members and demonstrates they really want to promote products that complement their primary activities, such as sporting leagues and social outings, in a healthy way," said Erin Gabrielle Heit, VP Marketing, Celsius, Inc. "As part of our continued marketing support for our Michigan distributors and retailers, this new relationship helps us get Celsius into the hands of potentially thousands of our target customers through various joint promotions such as Celsius tasting at their numerous sporting events and special offers on the website. We are excited to introduce and teach this large group about the healthy benefits and relevant functionalities of Celsius."

Stay & Play Social Club was founded January 2001 to continue providing sports leagues, social events, travel and volunteer opportunities to over 20,000 young professionals in Detroit and surrounding areas. SPSC's mission is to provide quality sport leagues in a fun and safe atmosphere for young professionals, to build personal and business relationships by offering special events, happy hours, travel and social outings, to provide special opportunities for SPSC participants through It Pays To Play! and to make a difference through Social Impact with charitable organizations in the Detroit area.

Sports leagues are co-ed with levels ranging from recreational to competitive. Past and present sports offerings include: touch and flag football, sand and indoor volleyball, indoor and outdoor soccer, floor hockey, kickball, softball, bowling, basketball, tennis, bowling, euchre, dance lessons and game night. Any further questions regarding leagues contact Stephanie Puertas or Erin Goryl at 733-9999 or email at

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine establishments such as Raleys, Vitamin Shoppe, Hi-Health, Valero Corner Stores, Diamond Shamrock, Hannaford Supermarkets, Heine's, Sweetbay Supermarkets, Discount Drug Mart, King Soopers, Krogers, Dillions, Fry's, Smiths, Gelsons, Market Baskets, Bristol Farms and Central Markets. For more information about Celsius and Celsius, Inc., please visit For investor information, please visit

About Celsius®

Celsius is a dietary supplement that in multiple clinical studies has been shown to burn calories, boost energy and increase metabolism for up to 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fats, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in our reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Contact Information