Kinaxis Corporation

Kinaxis Corporation

September 25, 2007 08:01 ET

Microsoft to Implement Kinaxis RapidResponse Response Management Solution

Game Console Leader to Leverage Response Management Across Global Supply Network to Enhance Customer Service and Improve Operating Performance

OTTAWA, CANADA--(Marketwire - Sept. 24, 2007) - Kinaxis™ Inc., the global leader in Response Management solutions providing visibility and coordinated response to change for manufacturing and fulfillment organizations, today announced that Microsoft's Entertainment and Devices Division, one of the world's largest game console manufacturers, has chosen to deploy Kinaxis RapidResponse™.

RapidResponse will integrate directly with Microsoft's SAP Enterprise Resource Planning (ERP) system to provide supply chain staff visibility into inevitable changes in supply and demand and capabilities to respond. RapidResponse has unique simulation capabilities that empower front-line decision-makers to immediately evaluate the impact of any proposed response, such as a customer order drop-in or change, and to automatically identify and collaborate with the appropriate colleagues to determine the most effective way to accommodate that change. The impact of proposed response actions are automatically calculated and compared against company metrics such as on-time delivery and inventory impact to ensure that not only is response time shortened, but the most equitable actions are taken.

"RapidResponse will empower our staff to respond faster to our changing supply chain with more accurate information," said Mark Gorski, Director Supply Chain, Microsoft E&D. "RapidResponse supports our objective of providing superior value to our supply chain and end customers."

"Our solutions have been proven to empower people to respond to change," said Randy Littleson, vice president of marketing at Kinaxis. "In leveraging RapidResponse, users at Microsoft will be empowered to respond to the unexpected events that are the norm in a fast-paced, high-growth environment such as theirs. Responding more effectively to change will enhance Microsoft's competitive stance and strengthen its leadership position."

About Kinaxis

Kinaxis delivers an on-demand Response Management service for visibility and coordination to drive rapid response to constant change across global supply and fulfillment networks, resulting in breakthroughs in customer service and operating performance. Kinaxis RapidResponse combines multi-enterprise visibility, collaborative "what-if" analysis and rapid decision support to empower front-line manufacturing and fulfillment teams to take quick and effective action when faced with constant changes in demand, supply and product. Global leaders such as Casio, Honeywell, Jabil, Raytheon, Solectron and Benchmark Electronics use Kinaxis RapidResponse to empower their supply networks with superior responsiveness and gain competitive advantage. For more information, visit the Kinaxis web site at or the company's blog at

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