SOURCE: Middleberg Communications

Middleberg Communications

May 03, 2010 09:04 ET

Middleberg Communications Forms Strategic Partnership With Marty Appel

40-Year Veteran of Sports PR to Guide Formation of the Middleberg Communications Sports Business Group

Appel to Also Help Build Middleberg's NYC Public Affairs Presence

NEW YORK, NY--(Marketwire - May 3, 2010) -  Middleberg Communications announced today its strategic partnership with Marty Appel, a 40-year veteran of sports PR and the founder and CEO of Marty Appel Public Relations. As an of-council resource to Middleberg, Appel will play a key role in launching the Middleberg Communications Sports Business Group, as well as assisting Middleberg in building its client base in the New York City public affairs sector.

"Marty has been involved in top-notch sports PR longer than anyone I know, and I can think of no one better than him to offer us strategic council as we form our Sports Business Group," said Middleberg CEO, Don Middleberg. "I also look forward to the directions his incredible savvy and connections in NYC public affairs can lead our firm."

"I'm very pleased to align myself with Middleberg Communications," said Marty Appel. "I'm struck by the sharp, energetic people in the firm, and I have no doubt that together we can make the Middleberg Communications Sports Business Group the number one of its kind."

Beginning his career as Mickey Mantle's fan mail clerk in 1968, Appel quickly climbed the Yankee's PR ranks to find himself, at 24, the youngest PR director in Major League history. While with the Yankees, he headed PR associated with the remodeling of the original stadium, became the first area publicist to recognize the importance of suburban journalists in the Yankee Stadium press box and helped introduce George Steinbrenner into the New York media world. During the formative years of the Atlanta Committee for the Olympic Games, Appel took a position as vice president, public relations. While there, Appel took an active role in issues involving community support, special interest groups, construction, housing and transportation, government relations and the Cultural Olympics. In 1998, he formed Marty Appel Public Relations whose diverse clients have included the Baseball Hall of Fame, New York Health and Hospitals Corporation, the family of Mickey Mantle, ALS Association of New York and the New York Academy of Medicine.

Additionally, Appel is the best-selling author of eighteen books, most recently, MUNSON: The Life and Death of a Yankee Captain, which spent five weeks on the New York Times best-seller list. Marty can frequently be seen sharing his sports expertise on ESPN, HBO, SNY, YES Network and MLB Network. He acted as a consultant to the HBO Billy Crystal film 61* and as a consulting producer to the ESPN series, The Bronx is Burning. Appel also served as WPIX's executive producer of Yankee baseball, a position which won him an Emmy Award.

According to David Bray, managing director at Middleberg Communications, "Middleberg's newly formed Sports Business Group will focus on the business of sports. Our Group's capabilities will include representation of sports media and properties with brand and reputation management, and corporate sponsorships. The goal is to help businesses involved in the sports industry to raise awareness, promote their products or services, and grow their respective businesses."

About Middleberg Communications

Middleberg Communications is a full-service, independently owned public relations agency with specialized expertise in the consumer, corporate and financial services, media, and technology markets. The agency focuses on delivering tangible results that help clients grow their businesses. Hallmarks of the firm are smart, creative strategic thinking; targeted media relations; and unbridled enthusiasm for clients' business goals, all supported by good old-fashioned hard work. For more information, visit http://www.middlebergcommunications.com.

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