SOURCE: Mikasa

Mikasa

June 21, 2010 13:39 ET

Mikasa Launches Social Media Sites

GARDEN CITY, NY--(Marketwire - June 21, 2010) -  Mikasa, the leader in tabletop fashion, announced today that it has launched brand pages on Facebook, Twitter and YouTube. The Mikasa pages were created as a place for the company to engage with consumers who love to entertain and enjoy creating beautiful table settings -- including brides, newlyweds, moms and empty nesters. Mikasa will offer expert advice, entertaining and party ideas, tips and trends in home décor and create shopping and gift guides for its social media followers.

Mikasa encourages people to use its Facebook page to share stories, upload photos, preview new patterns, watch videos, and find out about sales, contests and more. The Facebook page also offers links to bridal registries at major retailers who carry Mikasa products, including Bed Bath & Beyond, Belk, Bloomingdale's, Bon-Ton, Boscov's, Dillard's, Macy's, The Hudson Bay Company, and http://www.mikasa.com/.

Dan Siegel, Executive Vice President, Lifetime Brands, Inc., said, "Mikasa offers affordable luxury, quality craftsmanship and fashion leadership. People who own Mikasa products love to entertain and take pride in their homes. We want to connect with these consumers -- and new ones -- to build a community of people who are just as excited as we are about setting a beautiful table and creating a statement when entertaining family and friends. We look forward to interacting with these consumers so we can continuously improve the collection and ensure that Mikasa is a brand they will always be proud to own." 

Become a fan of Mikasa on Facebook at www.facebook.com/mikasadining, join the conversation on Twitter at www.twitter.com/mikasadining and go to the MikasaDining Channel on YouTube, www.youtube.com/mikasadining, for informational videos.

About Mikasa
Established in 1948 as an importer of dinnerware, Mikasa is recognized for cutting-edge design and distribution of luxury tabletop and home décor products at affordable prices. Mikasa joined the Lifetime Brands, Inc. family of brands in June 2008. Mikasa offers an unsurpassed assortment of dinnerware, stemware, flatware, barware, glassware, serveware, giftware and household accessories across its multiple brands that include Gourmet Basics by Mikasa and Celebrations by Mikasa®. Mikasa is a tabletop staple in department and specialty stores throughout the United States. For more information, visit www.mikasa.com.

About Lifetime Brands, Inc.
Lifetime Brands is North America's leading resource for nationally branded kitchenware, tabletop and home décor products. The Company markets its products under many of the industry's best known brands, including Farberware®, KitchenAid®, Pfaltzgraff®, Mikasa®, Cuisinart®, Calvin Klein®, CasaModa®, Gorham®, Hoffritz®, International® Silver, Kirk Stieff®, Nautica®, Pedrini®, Roshco®, Sabatier®, Sasaki®, TowleTM Silversmiths, Tuttle®, Wallace® and Vasconia®. Lifetime's products are distributed through most major retailers in North America.