SOURCE: Kingsford

Kingsford

August 26, 2010 08:33 ET

Mike Golic Huddles With Champion Pitmaster Chris Lilly to Create Winning Plays for the Backyard Grill This Football Season

The Maker of Kingsford® Charcoal Partners With ESPN for Fourth Annual Tailgate Week, Bringing Fans the Chance to Win Prizes and Learn Game Day Strategies From Football and Grilling Greats

OAKLAND, CA--(Marketwire - August 26, 2010) -  This football season, analyst and grilling enthusiast Mike Golic isn't just predicting on-the-field outcomes, he's giving fans insider tips on how to make the most of game-day strategies right from home. Golic is huddling with champion pitmaster, Chris Lilly, to create winning plays to help fans score points with their guests this season when hosting a tailgate party in their own backyard.

Now in its fourth year, Tailgate Week, created by Kingsford and ESPN, will provide football and grilling fans with more ways to enjoy the pre-game ritual, even if they don't have tickets to the week's big match-up. To unite two of his favorite pastimes, Lilly will conduct grilling demonstrations and encourage viewers to employ his backyard tips at their own gatherings.

"The only negative about being a football player was I had to miss all the tailgate parties," said Golic, who is now making up for lost time by grilling with Kingsford® Match Light® Instant Light charcoal, so he's ready to cook in about 10 minutes. "Now, every game-day you know exactly where to find me -- in my backyard grilling."

The best way to re-create the authentic smells and taste of a stadium tailgate in your own backyard is by using a charcoal grill. More than three-fourths of tailgaters use a charcoal grill versus a gas or electric grill at their party. It's impossible to replicate the flavor of food grilled over a charcoal fire as 77 percent of users cite taste as the number one reason for using a charcoal grill1.

"Tailgating on a charcoal grill is just as much a part of football as the opening kickoff," said Lilly. "Guests will feel like they're standing outside the stadium as they soak in the distinctive, smoky aroma that you can only get from Kingsford® Charcoal."

This season, Golic is also inviting fans to prove their college football knowledge and make their picks in the Kingsford® College Showdown. Each week, contestants will have the opportunity to predict the outcomes of select college football games and earn points to win cool prizes. Points will be awarded for each correct pick -- the more picks you make, the greater chance you have at winning. Fans can go to Facebook.com/KingsfordCharcoal to learn how to sign up beginning Aug. 4 and log their picks each week until Dec. 4.

At the end of the season, the overall points leader will win a backyard makeover worth more than $10,000. This grand prize will include an outdoor 46-inch high-definition television, a Weber® Ranch Kettle Charcoal Grill, one year supply of Kingsford® Charcoal and ESPN's GamePlan 2011 season package, making it possible to watch up to 12 college football games per week from outside your local television market. Additionally, at the conclusion of each week, one Kingsford® Charcoal barbecue package will be awarded to the week's five top points' earners.

"Whether or not everyone is cheering for the same team, nothing brings family and friends together better than a tailgate party," said Laura Brooks, associate marketing manager for Kingsford. "Grilling is the perfect complement to watching the big game, which is why we are partnering with ESPN for the fourth consecutive year."

For more details about the Kingsford® College Showdown, visit Facebook.com/KingsfordCharcoal.

1 Source: Fall 2009 State of the Barbecue Industry Report

The Clorox Company is a leading manufacturer and marketer of consumer products with 8,300 employees and fiscal year 2010 revenues of $5.53 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works® natural home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Kingsford® charcoal, Hidden Valley® and KC Masterpiece® dressings and sauces, Brita® water-filtration products, Glad® bags and wraps and containers, and Burt's Bees® natural personal care products. The company's products are manufactured in more than two dozen countries and sold in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $80 million to nonprofit organizations, schools and colleges. In fiscal 2010 alone, the foundation awarded $3.5 million in cash grants, and Clorox made product donations valued at $8.8 million. For more information about Clorox, visit www.TheCloroxCompany.com.

Contact Information

  • Media Relations
    Spencer Taich
    Current
    312-929-0502
    Email Contact

    Drew McGowan
    Kingsford/The Clorox Company
    510-271-7499
    Email Contact