SOURCE: Mike The Pike Productions, Inc.

Mike The Pike Productions, Inc.

Mike The Pike Productions, Inc.

January 21, 2010 09:15 ET

Mike The Pike Productions New Media Announces ServeNation Revenue Projections

Company Positioned for Significant Market Cap Increase With Participation in $500 Billion Market Niche

LOS ANGELES, CA--(Marketwire - January 21, 2010) - Mike The Pike Productions, Inc. (PINKSHEETS: MIKP) CEO Mark B. Newbauer and New Media President Tim Bredemeyer are pleased to announce 2010-2013 projections for MTP's ServeNation (, with attractive net revenues by end of 2010 and approximately $100,000,000 in gross sales by December 2013. Projections can currently be viewed or downloaded on the MTP website by visiting the following link:

"It's important to note, first and foremost, that, though ServeNation has been moderately successful under previous ownership/management, it isn't near where it should be as a company to date," states Newbauer. "We are effecting a proprietary key revision in the core business model which will introduce the new face of ServeNation. This will be coupled with a strategic marketing and Public Relations campaign via internet, print, television as well as grass roots and call center efforts; all necessary components to take hold of a larger segment of the prepaid industry as a whole, and with additional applications and features such as a featured charity/non-profit of the month toward education and overall awareness as part of a socially conscious business model." MTP plans to unveil the new face of ServeNation before end of Q2. Progress prior to the official 'Grand Opening' will be announced via press release and/or reflected in changes to the ServeNation website.

MTP is currently under Non-Circumvent, Non Disclosure agreements toward integrating ServeNation with an industry that generates over 3 trillion dollars in the U.S. alone. "This, in addition to implementation of mobile messaging and alternative payment solutions accepted worldwide will exponentially increase profit potential and charitable giving proceeds while servicing a sector of society that otherwise may not have used ServeNation," states Bredemeyer

"With proper marketing, branding and business model enhancements, ServeNation, if even participating in less than 1/1000th of its market segment, will have generated over $50,000,000.00 in revenue over the next 3 years. These are conservative projections and are detailed month by month for 2010-2013. To ensure the projections to be conservative, initial figures were based on past revenues by ServeNation. We implemented industry research, statistics and projections which relate directly to the focus of our newly proposed model; then processed calculations with a rate of growth which could be managed by MTP with minimal overhead," continues Bredemeyer.

Newbauer concludes, "It's very exciting to see recognized opportunities pay off for the company and its shareholders and ServeNation is by all means a good example. Much to come in the Motion Pictures and Concerts/Events divisions including Indiana's Got Talent announcements, pre-production updates for 'Horse' and development on feature film projects including George R.R. Martin's 'The Skin Trade' as optioned by MTP for movie rights."

ServeNation is a company instituted originally as a gift card based vehicle for non-profit fundraisers. The current model is centered on retail prepaid gift card sales with a percent of the sale going to the consumer's non-profit of choice and a percent going to ServeNation to cover expenses and generate net revenues. It is part of a compelling portfolio of Intellectual Property, including CopSwap and a robust portfolio of attractive domain names, which fueled the inception of MTP's New Media division earlier this year.

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Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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