SOURCE: Mike's Hard Lemonade

Mike's Hard Lemonade

June 22, 2010 17:34 ET

Mike's Hard Lemonade Co. Named 2010 Company of the Year

Prestigious Award Announced at Recent The Beverage Forum Conference

SEATTLE, WA--(Marketwire - June 22, 2010) -  Mike's Hard Lemonade Co., a pioneer in the Progressive Adult Beverage segment, was named the 2010 Company of the Year at The Beverage Forum, the annual global beverage industry conference. The Beverage Marketing Corporation and Beverage World magazine grant the award annually recognizing outstanding performance in the beverage industry. Mike's received the award in the best of the small companies category that honors one organization with less than $1 billion in revenue.

"We at Mike's are proud of this recognition and acknowledgement of our perseverance and commitment to excellence," said Philip W. O'Neil, President, Mike's Hard Lemonade Co. "As a small, family-owned company, Mike's has been built from the ground up, by a team of dedicated, down to earth employees who are passionate about making great tasting beverages. That's been our mission since we were founded 11 years ago and this award is a testament to that simple yet powerful ethos." 

2010 marked the 17th annual Beverage Forum. Under the theme "Navigating the New Normal," the conference featured a series of panel discussions, keynote speeches and industry specific breakout sessions on the current uncertain and challenging marketing climate for beverage companies.

"When you consider all of the headwinds the alcohol beverage market has faced in the past year, it makes it all the more remarkable that Mike's Hard Lemonade has achieved such growth and success," said Kevin Francella, Publisher, Beverage World and co-chair The Beverage Forum. "Between economic woes and the fact that overall growth for flavored malt beverages has been relatively flat in recent years, Mike's has demonstrated what a true performer is."

The award comes on the heels of a record-setting 2009 for Mike's. The Company, which has had national U.S. distribution for only ten years, shipped 2 million cases more than previous year, up almost 19%, and increased its market share in the Progressive Adult Beverage segment by 22%

In addition to this award, the first half of 2010 marked two major initiatives: In March, Mike's introduced THE CLASSIC MARGARITA by mike's™, a new line of premium ready-to-pour margaritas. And, in May it launched the largest advertising campaign in the Company's history. The national multimedia campaign includes air spots on broadcast, digital and radio channels and will continue to be supported through trade, on-premise and event sampling programs.

About Mike's Hard Lemonade Co.
Seattle-based Mike's Hard Lemonade Co. is a registered trade name of Mark Anthony Brands Inc., a Washington Corporation. Mike's Hard Lemonade Co. defined the $1.7 billion dollar flavored malt beverage segment with the introduction of its ground breaking mike's hard lemonade® in Canada in 1996 and then in the United States in 1999. Mike's product line is comprised of premium malt beverages, hard teas, and hard fruit punches. For further information, visit www.mikeshard.com.

MIKE'S IS HARD. SO IS PRISON. DON'T DRIVE DRUNK.®

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