Molson Coors Canada

Molson Coors Canada
Miller Chill

Miller Chill

September 23, 2009 10:00 ET

Miller Chill Brings Light Beer Innovation to Alberta

Province First to Get New Light Beer with Only 100 Calories and Just a Taste of Fresh Lime

EDMONTON, ALBERTA--(Marketwire - Sept. 23, 2009) -

Editors Note: A photo for this release is available via Marketwire's website.

Alberta's love affair with lime flavoured beer has proven that it really is easy being green. To further satisfy Albertans' overwhelming thirst for light, refreshing beers, Miller Canada and Molson have jointly launched Miller Chill across the province - a premium light beer with just 100 calories per bottle and a fresh lime taste that's not too sweet.

"We're asking Albertans to rethink their beer routine," said Peter Bombaci, Senior Brand Manager, Miller Chill. "Light and lime is a beer combination that can be enjoyed year-round and should appeal to those looking for a change of pace."

What separates Miller Chill from the rest of the pack is that it makes beer the focal point. And, with only 100 calories and 4 grams of carbs per bottle, it's a beer that consumers can feel good about choosing for almost any occasion.

Miller Chill created the premium light with lime category, first launching in the U.S. back in 2007. It quickly established a loyal following, along with an army of imitators. As a result, the lime beer segment has exploded in popularity across North America, locally selling over 1.6 Million (combo of bottles/cans) to date in Alberta alone (data up to August 30, '09)

"Miller Chill is the perfect wingman for late season BBQ's, relaxing after a busy day at the office, or just chilling out with friends," said Bombaci. "We invite Albertans to take us for a taste drive this weekend and tell us what they think."

Miller Chill has started a Canadian Facebook page that can be accessed at www.Facebook.com/Miller-Chill-Canada. It will house customer feedback, beer news and consumer contests and promotions for Miller Chill fans across the province.

Miller Chill is now available in 12-pack bottles in retail locations across Alberta. Visit www.millerchill.ca for more information.

About Molson Coors Canada

Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., U.K and Asia. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, and Foster's Lager. Molson Coors Canada employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20090922-Miller_Chill_Bottle_800.jpg

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