Miller Genuine Draft (MGD)

Miller Genuine Draft (MGD)

June 10, 2009 08:00 ET

Miller Genuine Draft Introduces Ontario's First Clear Plastic Beer Bottle

Recyclable, Virtually Unbreakable Bottles Can Go Places That Traditional Glass Can't

TORONTO, ONTARIO--(Marketwire - June 10, 2009) -

Editors note: A photo is included with this press release on Marketwire's website.

Miller Canada, in partnership with Molson, has begun selling Miller Genuine Draft (MGD) in recyclable plastic bottles through the LCBO, becoming the first super premium beer in Canada to offer widespread distribution in clear plastic containers.

This flexible packaging option offers many benefits over traditional glass and cans, including quick chilling, retaining cold longer than glass and cans, being re-sealable and virtually unbreakable.

"The MGD clear plastic bottle is a natural fit for indoor and outdoor settings where glass is not appropriate, such as around the pool, at the beach and on the golf course," said Peter Bombaci, Senior Brand Manager, Miller Genuine Draft. "Our message in a bottle for Canadians is clear: we want to help you make the most of your summer beer occasions."

Following positive consumer adoption in the U.S., the decision was made to bring the format to Ontario in time for the busy summer beer season.

In addition to its distribution through LCBO, Molson will also offer the MGD Clear Plastic Bottle at the Air Canada Centre starting in October 2009 to coincide with the opening of the Toronto Raptor season. MGD is the official beer sponsor of the Toronto Raptors.

The MGD Clear Plastic Bottle is available now in single 473 ml format at LCBO locations across the province. The MGD Clear Plastic Bottle retails for $2.50

About Molson

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson is proud to be the nation's pre-eminent brewer. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, Foster's Lager and Tiger. Molson employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson is committed to promoting its products and events in a responsible manner. Molson is part of the Molson Coors Brewing Company.

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