SOURCE: MillerCoors

MillerCoors

March 29, 2010 12:00 ET

Miller Lite Pops the Question: Don't Guys Deserve a Wedding Gift Registry Too?

New Registry Web Site Offers Gifts Every Groom Will Love

CHICAGO, IL--(Marketwire - March 29, 2010) -  Miller Lite, the original light beer that encourages legal-drinking-age consumers to "Taste Greatness," today announced the launch of a new wedding gift registry web site created for guys who love the taste of their beer.

Inspired by the debut of the brand's newest television ad, which takes a light-hearted look at an engaged couple registering for gifts, www.MillerLiteRegistry.com will feature popular, high-quality items such as stainless steel coolers, grills, barware and more. It works like other gift registry web sites, allowing guys to select gifts that friends and family can easily access and order online. The gift registry also can be accessed through the Miller Lite page on Facebook.

"Until fine china features our favorite sports teams' logos, guys just aren't going to be that enthusiastic about traditional wedding gift registries," said Grant Leech, vice president of marketing for Miller Lite. "The Miller Lite Registry allows guys to choose great gifts they can actually get excited about and use every day."

The Miller Lite Registry is not limited to wedding gifts. Unlike some other online registries, the site is open to anyone who wants to find great Miller Lite items, be it for a wedding, anniversary, birthday, college graduation or any occasion that calls for gift-giving.

"We don't discriminate against anyone," Leech said. "Single guys, engaged guys, guys who've been married for 15 years -- even guys who never want to get married -- they all are encouraged to check out MillerLiteRegistry.com. There's something there for everyone interested in great taste."

The new 30-second spot, titled "Registry," debuted this weekend and will air during a busy sports window -- the men's college basketball finals, the push towards the pro basketball playoffs and the start of baseball season. The commercial will also be available online at www.MillerLite.com or on Facebook.

The commercial was created by DraftFCB.

About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

Contact Information