November 05, 2007 10:06 ET

Millions of Mexicans Hope for Snow!

- Millions of Mexicans are sending their positive energy to Canada in hopes that Canadians will wake up to a thick blanket of snow on New Years Day.

Attention: Assignment Editor, Business/Financial Editor, News Editor, Travel/Tourism Editor, Transportation Editor TORONTO/ON--(Marketwire - Nov. 5, 2007) - Why are they doing this you ask? They know that if their snow dreams come true that thousands of Canadians will get their Mexico vacation for free!

Today itravel2000 announces the extension of their popular 'Let It Snow' campaign, this time to the applause of Mexico. Canadians have long made Mexico their number one choice for leisure vacations and early indications are that 2008 is proving to be no different. "We're seeing a definite trend towards consumers wanting more out of their holidays," notes Jonathan Carroll, President of itravel2000. "People want cultural experiences, new adventures and Mexico is so much more than sun and sand. After all, 1.2 million Canadian visitors a year to Mexico can't be wrong."

Any consumer that books a fall or winter vacation to Mexico with itravel2000 before November 30th, 2007 can get their vacation for free - if it snows more than 5 inches on January 1st, 2008! "This offer on top of the strong Canadian dollar makes for a win-win situation for the Canadian traveller this winter," says Carroll. "There's no denying the fact that Canadians love many destinations in Mexico and the Tourism Boards saw the opportunity to promote this exclusively and that's just what we're doing."

'Let It Snow' was first introduced to Canadians earlier this year and was such an unbelievable success that the Mexico destination partners wanted to get in on this great offer! As a result consumers are choosing their favourite hotspots such as Acapulco, Cancun, Mayan Riviera, Campeche and many more key Canadian vacation destinations.

Canadian consumers who book with itravel2000 will qualify based upon where they live in Canada. There will be four snow measurement points across Canada. The amount of snowfall will be verified by Environment Canada across the country in Halifax, Montreal, Toronto and Calgary. "To date we have handed out 10s of thousands of rulers -- but we will leave it to the experts at Environment Canada to do the official measurement for us" says Carroll.

If it snows, consumers will be reimbursed for the retail price of their package vacation, flight or hotel upon their return. To be eligible, Canadians must book their package vacations, hotel or flight to Mexico between November 1st and November 30th for departures between November 1st, 2007 and April 30, 2008.

The 'Let it Snow' & 'Let it Snow Mexico' programs will be covered by Weatherbill, the world's only online weather risk management service that allows business to protect revenues from the effects of bad weather. itravel2000 has taken out the largest single-day weather coverage in history. WeatherBill's significant risk capacity and simple, automated service for managing weather risk and promotions made them the perfect partner given the large scale of the 'Let it Snow' program.

On New Years day Jonathan Carroll will be hoping for snow like everyone else, "it would be fun to write cheques for our customers for free vacations to Cancun."

About itravel2000
travel2000 is Canada's largest independent travel company and operates one of Canada's busy travel web portals which is supported by over 100 sales agents in their call center located in Mississauga Ontario.

/For further information: Patricia Leah
Marketing Project Manager,'
905.238.3399 x 2025

Contact Information

  • Patricia Leah, Marketing Project Manager,
    Primary Phone: 905-238-3399 ext. 2025
    Toll-Free: 866-969-3325