SOURCE: Mindjet


April 30, 2010 00:01 ET

MindManager Ignites Client and Business Success at Sheffield Marketing Partners

Marketing Firm Enlists Visualization Technology Company Mindjet to Improve Message Development Service Delivery

SAN FRANCISCO, CA--(Marketwire - April 30, 2010) -  Mindjet®, the leading provider of collaboration and personal productivity solutions that visually connect ideas, information and people, today announced that Chicago-based Sheffield Marketing Partners has chosen MindManager®, Mindjet's industry-leading software for visually capturing ideas and information, to improve how it delivers Narrative Mapping™, its innovative message development program.

Sheffield Marketing Partners provides message development services for product launches, brand refreshes and marketing and communications campaigns to large organizations, start ups and non-profits through a proprietary methodology called Narrative Mapping. Sheffield needed a solution that easily captured the messaging content created in a Narrative Mapping session to improve the consistency and delivery of the final messaging guidelines to clients.

Sheffield Marketing Partners selected Mindjet MindManager to capture and aggregate, in real-time, the messaging created during Narrative Mapping sessions. MindManager enables Sheffield Marketing Partners to share messaging in an intuitive format that visually displays connections between messaging components and ensures that clients immediately understand the reasons why it has been developed. This allows stakeholders more time to focus on providing feedback and gaining business consensus on core messages.

"Sheffield Marketing Partners prides itself on developing a visual message platform that resonates with our clients," said Joe McCormack, managing director and founder of Sheffield Marketing Partners. "With our old method of creating final messaging documents from scratch, we were spending too much time on drawing our messaging outlines and not enough time getting input and feedback from our clients. MindManager is making our job easier as our clients now receive a real-time map detailing everything we discussed in the session."

Visualization tools are increasingly being used in business as an efficient way of laying out data, information, thoughts or plans in a logical and more digestible format. With a proven track record of helping teams and organizations succeed with almost any business challenge via an easy-to-use visual interface, Mindjet solutions efficiently organize large amounts of information into clear and attainable actions.

"We expect our investment in MindManager will continue to make business a lot easier and drive client satisfaction," said McCormack. "MindManager allows Sheffield Marketing Partners to keep final messaging documents in a familiar and easy-to-understand visual format for clients, whether they are engineers or C-level executives." 

"Whether a company is providing messaging services, sales training or technical expertise, keeping costs down and satisfying clients are the main goals," said Greg Brown, vice president, worldwide sales and service at Mindjet. "Sheffield Marketing Partners understands this and has experienced the benefits MindManager's visual technology brings to the businesses through cost and resource savings."

Individuals interested in purchasing Mindjet MindManager for themselves or for their organization can do so by visiting or contacting Mindjet sales at 1-877-646-3538.

About Mindjet
Mindjet builds industry-leading desktop software and SaaS applications that help users organize and act upon ideas, information and resources to solve business problems and collaborate more effectively. Mindjet provides productivity applications and collaboration services centered around visual mind mapping capabilities, as well as purpose-built applications that incorporate Mindjet's innovative visualization technology to improve the usability of Microsoft® SharePoint® and® systems. So, whether the challenge is better managing projects, collaborating on a strategic plan, conducting an online meeting, analyzing information across multiple SharePoint sites, or creating sales strategies, Mindjet provides an intuitive visual framework to help users get more done more quickly.

Used by more than 1.5 million professionals around the world in 48 of BusinessWeek's 50 "World's Most Innovative Companies," Mindjet solutions dramatically boost productivity and team effectiveness. Surveys across several industries show that Mindjet can increase productivity by up to 25 percent by making meetings, common communications and project management tasks more efficient and effective. Mindjet products are available for free trial or purchase at, through the AppExchange, and through an extensive partner network at Mindjet is headquartered in San Francisco and has offices throughout the U.S., Europe and Asia.

About Sheffield Marketing Partners
Sheffield Marketing Partners helps businesses and organizations create stories worth telling. Sheffield is a boutique marketing communications agency that specializes in narrative messaging and content development. Sheffield offers a range of capabilities including marketing campaigns, online video production and graphic design. For more information, visit:

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