SOURCE: Mindjet

Mindjet

November 19, 2009 09:00 ET

Mindjet Catalyst Helps AscendWorks Improve Productivity and Increase Bottom Line

Business Consulting Firm Dramatically Improves Sales Approach and Addresses Client Needs With Mindjet's Web-Based Visual Collaboration Platform

SAN FRANCISCO, CA--(Marketwire - November 19, 2009) - Mindjet®, the leading provider of collaboration and personal productivity solutions that visually connect ideas, information and people, today announced the highly successful role Mindjet Catalyst™ has played in increasing productivity, growing sales and meeting client demand for business consulting firm AscendWorks.

Austin, TX-based AscendWorks provides consulting services to companies looking to improve marketing, service operations and sales results for their businesses. Because AscendWorks' business focuses on providing professional services and strategic counsel, the company needed a way to ensure it was collecting institutional knowledge, employees' ideas and customer insights, and quickly converting them into actionable information to establish trust and clarity with customers. Also, as the company grew, it needed a better way to organize and manage information to ensure sales cycles moved forward smoothly and quickly.

A long-standing user of Mindjet's Web-based products, AscendWorks transitioned to the recently-launched Mindjet Catalyst platform. The on-demand visual collaboration platform enabled AscendWorks to better manage information overload and allowed the company to focus on its core business of helping organizations increase demand, strengthen customer relationships and grow their productivity. As a result, the addition of Mindjet solutions has added hundreds of thousands of dollars to the company's bottom line. Soon, Mindjet solutions became a core recommendation by AscendWorks for its client base, with one AscendWorks' client tripling its sales in just 30 days.

"Simply put, our business is to help our clients increase their sales. Prior to our work with Mindjet, our sales force spent more of their time evaluating what information was relevant rather than solving our clients' business problems and building trusted relationships. As a result, it was affecting our business, and our clients' business," said Don Dalrymple, president and senior advisor at AscendWorks. "Mindjet Catalyst not only provided us a way to avoid information overload, it brought our ideas together in an easy-to-understand, visual environment that has everybody pleased."

Unlike documents, presentations and e-mail that constrain individuals to working on one page at a time, Mindjet Catalyst's approach to using visual collaboration through an expandable canvas, or "map," efficiently organizes large amounts of information into clear and attainable actions. The new on-demand Mindjet Catalyst platform combines this with critical workgroup capabilities in a single, easy-to-use and intuitive interface -- without the cost or hassle associated with software ownership. Surveys across several industries show that Mindjet can increase productivity by up to 25 percent by making meetings, common communications and project management tasks more efficient and effective.

"Good information isn't a business differentiator any longer, as virtually everyone has access to the same information at the same speed," explained Dalrymple. "What makes a business successful is how quickly you can move from information to action. Mindjet Catalyst plays a vital role in helping AscendWorks and our clients do that."

"As consulting and other professional service industries continue to adapt to a world that needs to be connected at all times, companies need to ensure they have access to technology that allows them to overcome barriers to productive business interactions and decision-making," said Greg Brown, vice president/general manager, Americas for Mindjet. "AscendWorks has shown that by managing your information visually with Mindjet Catalyst, not only can you drastically improve your bottom line, but you can better serve your clients to the benefit of everyone."

Individuals interested in purchasing Mindjet Catalyst for themselves or for their organization can do so by visiting www.mindjet.com or contacting Mindjet sales at 1-877-646-3538.

About Mindjet

Mindjet provides collaboration and personal productivity solutions that visually connect ideas, information and people to save time, improve business processes and drive innovation. Mindjet is the only company to combine a visual productivity application (mind mapping) with a comprehensive collaboration platform. So whether you are driving the sales process, managing a project, building a strategic plan, running a brainstorming session, conducting a meeting, or simply getting organized, Mindjet helps you succeed with almost any business or personal productivity challenge.

Used by more than 1.5 million professionals around the world in 48 of BusinessWeek's 50 "World's Most Innovative Companies," Mindjet solutions dramatically boost productivity and team effectiveness. Surveys across several industries show that Mindjet can increase productivity by up to 25 percent by making meetings, common communications and project management tasks more efficient and effective. Mindjet's software and web-based solutions include the world's leading visual productivity application, document and file sharing, secure workspaces and web conferencing. Mindjet products are available for free trial or purchase at www.mindjet.com/products/overview or through an extensive partner network at www.mindjet.com/community/partners/overview. Founded in 1997, Mindjet is headquartered in San Francisco and has offices throughout the U.S., Europe and Asia.

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