SOURCE: Virilion

October 24, 2007 18:00 ET

Mindshare Interactive Campaigns Changes Name to Virilion

New Name and Capital Positions Interactive Agency for Expansion

WASHINGTON, DC--(Marketwire - October 24, 2007) - Mindshare Interactive Campaigns has changed its name to Virilion to better position the interactive company for rapid growth in the digital communication services marketplace. One of Inc. Magazine's "fastest growing companies," Virilion has won more than 23 creative awards this year and grown into a full-service interactive agency with offices in Austin, Boston, Chicago, Los Angeles and Washington, DC.

"We are changing our corporate name to provide a foundation for growth and better reflect our value to clients," said Dan Solomon, Virilion's Chief Executive Officer. "Virilion is derived from the Latin word for green, viridis, and the word lion -- symbolizing courage, strength and leadership. The words together create 'green lion,' a change agent in alchemy, which turns ordinary metal in to gold."

In addition to the acquisitions of Promotional Commerce (an ecommerce provider) in 2005, and RampWeb (a Web accessibility and usability consultancy) in 2006, Virilion recently received an investment infusion from Enhanced Capital Partners, a venture capital firm which focuses on mid-to-late stage investments for growing companies.

"This is just another move that positions this company, now Virilion, for dramatic growth in 2008," said Mark Slusar, Director of the Washington, DC office of Enhanced Capital Partners.

About the company:

Virilion is a full-service interactive agency. For more than ten years, we have helped major organizations and institutions transform their ideas and issues into results through digital media. With offices around the country, our creative and innovative team has produced award winning results for clients such as Anheuser Busch, Business Software Alliance, and UNICEF.

Contact Information

  • To schedule an interview with Dan Solomon, CEO, please contact:

    Mimi Carter
    Publicist
    Virilion, Inc.
    1025 Vermont Avenue NW, Suite 1200
    Washington, DC 20005

    t 202.654.0800
    f 202.654.0839
    m 202.627.9748
    www.virilion.com
    Email Contact