SOURCE: Mindshare Interactive Campaigns, LLC

May 29, 2007 10:16 ET

Mindshare Interactive Campaigns Hires New EVP From Digitas

WASHINGTON, DC--(Marketwire - May 29, 2007) - Mindshare Interactive Campaigns has named Huard G. Smith as its new Executive Vice President. Mr. Smith is a former Senior Vice President at Digitas -- the 3rd largest interactive agency in the nation and one of the largest digital marketing agencies in the world.

"The combination of Huard's talents and our firm's track-record will generate tremendous results for our clients," said Dan Solomon, CEO of Mindshare Interactive Campaigns. "As the interactive industry consolidates, we are pleased that Huard has chosen to lead our firm's efforts and help our clients take advantage of a rapidly changing communications environment."

Since 2000, Mr. Smith led the Digitas strategy teams for key clients including AARP, the InterContinental Hotels Group, The Home Depot, and Turner Broadcasting. Mr. Smith also led the agency's Live Channels practice, serving clients globally such as American Express, General Motors, Pfizer, The New York Times, and L.L. Bean. Just before leaving Digitas, Mr. Smith also created the internal training and staff development program for the Strategy & Analysis practice, where he developed courses in digital media analytics, predictive modeling, campaign test design, and other foundational skills.

"I could not be more excited to be joining this company," said Mr. Smith. "Mindshare Interactive Campaigns is the leader in creating awareness for its clients' issues and ideas and in driving consumer action. I look forward to working with this great team to deliver the highest-quality results for our clients."

Along with his highly accomplished record in the interactive industry, Mr. Smith received his Masters of Business Administration, with distinction, from the University of Pennsylvania's Wharton School of Business and his Bachelor of Science and Master of Science degrees from the Pennsylvania State University in Aerospace Engineering.

Company Overview

Mindshare Interactive Campaigns, LLC is an interactive communications firm with offices in Austin, Boston, Chicago, Los Angeles and Washington, DC. Since 1997, the firm has worked globally helping corporations, associations, and governmental entities accomplish complex communication objectives. Our award-winning team has set the standard for creativity, innovation and results. Our full scope of services, case studies, white papers and team members can be found at www.mindshare.net.

Contact Information

  • For more information or to schedule an interview, contact:
    Mimi Carter
    Media Strategist
    Mindshare Interactive Campaigns, LLC
    1025 Vermont Avenue NW, Suite 1200
    Washington, DC 20005
    Email Contact

    202.654.0800 - company line
    202.521.4430 - direct
    202.627.9748 - cell