Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

October 29, 2009 14:18 ET

Minister Blackburn Announces an Investment of Over $760,000 to Expand Quebec's Maple Products Industry

RIMOUSKI, QUEBEC--(Marketwire - Oct. 29, 2009) - Minister of National Revenue and Minister of State (Agriculture) Jean Pierre Blackburn announced today that the Government of Canada will contribute over $760,000 to the Federation des producteurs acericoles du Quebec (FPAQ). An amount of $595,000 will allow the FPAQ to implement its long term marketing strategy, and $168,583 to carry out two studies to determine the attributes and health benefits of maple.

"The Federation des producteurs acericoles du Quebec works actively to improve the competitiveness of maple products on both domestic and international markets in order to support this industry's long term growth," said Minister Blackburn. "Recent years have been difficult for maple syrup producers, and our government has not let those producers down."

The marketing strategy is designed to promote value added maple products with international consumers, and to highlight the numerous uses of maple in food and other sectors because of its health benefits. The FPAQ intends to double the value of maple product sales by the year 2020.

Minister Blackburn was also pleased with the funds to help finance the two studies. The first study is designed to determine the nutraprevention and nutrition therapy effects of maple syrup while the second will verify the health effects of a maple drink. The purpose of these studies is to identify new value added features that will expand maple syrup marketing opportunities.

The funding granted to carry out the two studies comes from Agriculture and Agri-Food Canada's adaptation program managed by the Conseil pour le developpement de l'agriculture du Quebec (CDAQ).

Funding for the FPAQ's marketing strategy comes from the AgriMarketing program. The AgriMarketing program, with an $88 million budget over four years, is assisting producers and processors to increase exports of Canada's safe, high-quality world-class products around the world. The Program provides funding to develop and implement long term international strategy and undertake activities such as international market development, brand building and industry-to-industry trade advocacy. Launched on April 7, 2009, the AgriMarketing program is part of the Market and Trade Development program under Growing Forward.

For more information on the AgriMarketing Program, please write to agrimarketing@agr.gc.ca.

For more information on the adaptation program, please visit www.agr.gc.ca/caap.

Contact Information

  • Agriculture and Agri-Food Canada
    Ottawa, Ontario
    Media Relations
    613-773-7972
    1-866-345-7972
    or
    Office of the Honourable Jean-Pierre Blackburn
    Sophie Doucet
    Press Secretary
    613-608-3252