SOURCE: PRSA Minnesota

PRSA Minnesota

March 26, 2010 10:27 ET

Minnesota Public Relations Society of America (PRSA) Classics Awards Honor Top Public Relations Achievements From 2009

National Marrow Donor Program and Padilla Speer Beardsley Win Best of Show for "Be The Match"

MINNEAPOLIS, MN--(Marketwire - March 26, 2010) - The Minnesota chapter of the Public Relations Society of America (PRSA) celebrated the best public relations campaigns of 2009 during the 32nd annual Minnesota PRSA Classics Awards, held at International Market Square on Thursday, March 25th. The awards banquet, emceed by KARE-11 weekend anchor reporter Rena Sarigianopoulos, was attended by more than 250 communications professionals from area agencies, corporations, non-profit organizations and independent practitioners.

"The Minnesota PRSA Classics Awards recognize excellence in the field of public relations," said Candee Wolf, APR, president of Minnesota PRSA. "We have a talented pool of local professionals, and the bar set by our peers is extremely high. This year's winners really stand out for their exemplary professional skill and creativity."

The Classics Awards are divided into two categories: Elements and Programs. Classics Elements Awards honor the best program tactics, while Classics Programs Awards honor the best overall public relations campaigns.

The highest-scoring entries in the Programs Awards category were eligible for the top honor of the evening -- Best of Show. The award for Best of Show was presented to the National Marrow Donor Program (NMDP) and Padilla Speer Beardsley for "Be the Match."

A vital need for more support had the National Marrow Donor Program taking a new approach to engaging the public in its life-saving mission, which included a new name for its marrow donor registry -- "Be The Match." The NMDP turned to Padilla Speer Beardsley to launch "Be The Match" and encourage more people to join the cause. Despite a very limited budget and the reluctance of media to cover "just a name change," Padilla created a highly successful campaign that captured public attention by showcasing compelling stories of patients and donors, attracting thousands of marrow donors, volunteers and financial contributors.

Donald G. Padilla Distinguished Practitioner Award
Also at the Classics, Minnesota PRSA honored Ted Davis, APR, with the Donald G. Padilla Distinguished Practitioner Award.

The late Mr. Padilla devoted himself to helping civic, educational, human services and arts organizations communicate more effectively. He was equally diligent in teaching the clients of his firm to see the many benefits of community stewardship and relationship building. The Donald G. Padilla Distinguished Practitioner Award recognizes an individual who is judged to have made selfless contributions to the community and to the mission of PRSA, and who has demonstrated exceptional professional achievement.

Davis has worked in public relations in Minneapolis/Saint Paul for 25 years. He founded Davis Communications Management in 1998 to provide strategic public affairs council to companies, organizations and individuals across Minnesota. His practice focuses on navigating complex public issues through media and community relations, crisis communications and mobilizing grassroots advocacy.

Throughout his career, he has maintained a strong commitment to the community. He has served as a crisis media relations volunteer for the American Red Cross and as a public relations advisor to numerous public officials and community organizations. As a frequent guest lecturer and adjunct instructor at the University of Minnesota School of Journalism and Mass Communications, he has helped young PR practitioners prepare for their careers. 

He has been a member of PRSA since 1986 serving as a director, National Assembly Delegate and committee member including past service as co-chair of the accreditation committee.

Along with the award, Minnesota PRSA will contribute $500 to a charity of Davis' choice. Padilla Speer Beardsley will donate another $500 to the same organization.

A total of 54 Classics Awards were presented during the evening to public relations agencies, corporations, non-profit organizations and students from the metro and out-state areas. Attached is a list of all winners, which also can be found on the Minnesota PRSA Web site (www.mnprsa.com).

About Minnesota PRSA 
Minnesota PRSA is the tenth-largest chapter of the Public Relations Society of America (PRSA), the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into more than 110 chapters nationwide, including 19 professional interest sections and affinity groups. Minnesota PRSA is comprised of more than 350 members who represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.

EDITOR'S NOTE: If you have questions or wish to schedule an interview with a Minnesota PRSA member, please contact Laudan Sakizadeh at 612-455-1746 or lsakizadeh@psbpr.com

32nd Annual PRSA Classics Winners

ELEMENTS

1. Brochures
"How People Are Counted" Brochure
U.S. Census Bureau with Weber Shandwick

2. Special Purpose Publications
Giving Dealers an Edge
Winfield Solutions with Exponent

3A. Video (Programs)
Who Pooped at the Minnesota Zoo?
Minnesota Zoo

3B. Video (Public Service Announcements - PSA)
Affordable...Convenient...Fast...MSP Value Parking
Metropolitan Airports Commission with Padilla Speer Beardsley

4. Audio
Untying the PurseStrings of America's Most Powerful Consumer
WebmasterRadio.FM with Carmichael Lynch Spong

5A. Annual Reports (Business/Industry)
Showcasing St. Jude Medical's Lifesaving Successes
St. Jude Medical with Padilla Speer Beardsley

5B. Annual Reports (Government/Nonprofit)
Celebrating Success
Minnesota Zoo

6A. Media Kits (Products)
GoGirl! Building A Brand Worth Standing For
FemMed, Inc., with Risdall McKinney Public Relations

6B. Media Kits (Services)
Capturing Public Attention for a Critical Cause
Be The Match with Padilla Speer Beardsley

6D. Media Kits (Other)
The Whole Kit and Caboodle: Recipes for Grilling Safely
Propane Education & Research Council with Exponent

7. Newsletters
Cargill E-Newsletter Puts Industry Trends "InPerspective"
Cargill with Carmichael Lynch Spong

8A. Magazines (Internal)
The Link Magazine
Best Buy Co., Inc.

8B. Magazines (External)
CHS Brings the World to Your Door
CHS Inc. with Exponent/Colle+McVoy

9A. Media Relations (Business/Industry - Budget < $75,000)
World's Largest Boot Takes Stroll Down Main Street
Red Wing Shoe Company with Beehive PR

9B. Media Relations (Business/Industry - Budget > $75,000)
Lutron Electronics: Saving Energy with Lighting Controls
Lutron Electronics with Carmichael Lynch Spong

9C. Media Relations (Government/Nonprofit)
Big Business for Small Farmers
TransFair USA with Carmichael Lynch Spong

10. Feature Writing
Toolkit for Reaching Latinos
U.S. Census Bureau with Weber Shandwick

11. Technical Writing
DU: What Veterans/Service Members Need to Know
Minnesota Department Veterans Affairs with Weber Shandwick

13. Web Sites
"Salt 101" Spices Up Diamond Crystal Salt
Cargill with Carmichael Lynch Spong

14. Research
Teen Voice 2009: The Untapped Strengths of 15 year olds
Best Buy Co., Inc. with Search Institute

15. Evaluation
Clearing the Air and Bringing Energy Efficiency into Focus
Trane with Carmichael Lynch Spong

16. Social Media
GoGirl! Building A Brand Worth Standing For
FemMed, Inc. with Risdall Marketing Group

17. Creative Tactics
No Name Brings Home the Bacon
No Name Premium Meats with Tunheim Partners

PROGRAMS

18A. Community Relations (Business/Industry)
Padilla Plugged In: Improving Our Community
Padilla Speer Beardsley

18B. Community Relations (Government/Nonprofit)
Capturing Public Attention for a Critical Cause
Be The Match with Padilla Speer Beardsley

19A. Institutional Programs (Business/Industry)
New Vision Plants Seeds of Growth for DuPont
DuPont Crop Protection with Exponent

19B. Institutional Programs (Government/Nonprofit)
WORKplace
Saint Paul Public Library

20A. Special Events/Observances (Less Than Seven Days) (Business/Industry)
BART Fair Trade Certified Chocolate Giveaway
TransFair USA with Carmichael Lynch Spong

20B. Special Events/Observances (Less Than Seven Days) (Government/Nonprofit)
Congratulations! You've Landed on Free Parking!
Minnesota State Lottery with Exponent

21A. Special Events/Observances (More Than Seven Days) (Business/Industry)
"Because We Care" Employee Giving Campaign
Thomson Reuters

21B. Special Events/Observances (More Than Seven Days) (Government/Nonprofit)
Moneyvation to Quit
ClearWay Minnesota with Carmichael Lynch Spong

22A. Public Service (Business/Industry)
The Safe Driving Talk
State Farm Insurance with Weber Shandwick

22B. Public Service (Government/Nonprofit)
Capturing Public Attention for a Critical Cause
Be The Match with Padilla Speer Beardsley

23A. Public Affairs (Business/Industry)
Geek Squad and the FCC Team Up for DTV
Best Buy Co., Inc. with Ketchum

24A. Marketing Services (New - Budget < $75,000)
WORKplace
Saint Paul Public Library

24B. Marketing Services (New - Budget > $75,000)
2009 PGA Championship: Making Minnesota Sports History
2009 PGA Championship with Exponent

24D. Marketing Services (Established - Budget > $75,000)
Moneyvation to Quit
ClearWay Minnesota with Carmichael Lynch Spong

25A. Marketing Products (New - Budget < $75,000)
Brushing up on Mobile: ColorSnap iPhone App
Sherwin-Williams with Carmichael Lynch Spong and Resource Interactive

25B. Marketing Products (New - Budget > $75,000)
GoGirl! Building A Brand Worth Standing For
FemMed, Inc. with Risdall Marketing Group

25C. Marketing Products (Established - Budget < $75,000)
Jack Link's Living Sasquatch
Jack Link's Beef Jerky with Carmichael Lynch Spong and Carmichael Lynch Advertising

25D. Marketing Products (Established - Budget > $75,000)
Helping Jim Beam Honor America's Heroes
Jim Beam Bourbon with Padilla Speer Beardsley

27B. Crisis / Issues Management (Government/Nonprofit)
Preparing the Dairy Industry for the Unthinkable
Dairy Management Inc. with Weber Shandwick

28. Internal Communications
Attracting, Retaining and Engaging Achievement Addicts
Carmichael Lynch Spong

29. Investor Relations
Going Public Against Great Odds to Save Limbs
Cardiovascular Systems, Inc. with Padilla Speer Beardsley

30A. Integrated Communications (Products)
Launching Personalized Health Care in the Internet Age
Mayo Clinic and Microsoft with Padilla Speer Beardsley

30B. Integrated Communications (Services)
WORKplace
Saint Paul Public Library

31. Multicultural Public Relations
Make College a Part of Your Future
Minnesota State Colleges and Universities with Franke + Fiorella

32A. Industry Campaign of the Year (Consumer Products)
GoGirl! Building A Brand Worth Standing For
FemMed, Inc. with Risdall Marketing Group

32D. Industry Campaign of the Year (B2B)
New Vision Plants Seeds of Growth for DuPont
DuPont Crop Protection with Exponent

32E. Industry Campaign of the Year (Health Care)
Capturing the State of the Nation's Brain Health
Martek Biosciences with Carmichael Lynch Spong

32F. Industry Campaign of the Year (Nonprofit)
Moneyvation to Quit
ClearWay Minnesota with Carmichael Lynch Spong

STUDENTS

New Media/Technology (Internet site design and writing)
Sioux Empire Adoption and Foster Care Fair
Augustana PRSSA
Augustana College

Planning
Players Performance Group PR Campaign
Laura Bebo
St. Cloud State University

BEST OF SHOW
Capturing Public Attention for a Critical Cause
"Be The Match" with Padilla Speer Beardsley

Contact Information