Mitsubishi Motor Sales of Canada, Inc.

Mitsubishi Motor Sales of Canada, Inc.

March 24, 2010 14:19 ET

Mitsubishi Launches 2010 'Right to Play Challenge' Sales Drive

Right To Play Athlete Ambassador and Multiple Olympic Medalist Clara Hughes launches campaign

MISSISSAUGA, ONTARIO--(Marketwire - March 24, 2010) -

A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.

Mitsubishi Motor Sales of Canada Inc. (MMSCAN) is seeking to raise more than a half million dollars over the next three months in support of the international charity, Right To Play.

That would bring the amount that MMSCAN has donated to Right To Play since 2008 to approximately $1.5 million.

Six-time Olympic medalist, and Canadian flag bearer at the 2010 Vancouver Winter Olympics, Clara Hughes launched the 2010 campaign, which will see $100 from every new Mitsubishi vehicle sold in Canada from April 1 to the end of June donated directly to Right To Play.

MMSCAN raised just shy of $500,000 for Right To Play in each of the last two years, for a total cash donation to date of $976,000, on three-month sales of 4,800 and 4,797 units respectively.

"Those donations represent a tremendous achievement," said Koji Soga, President and CEO of Mitsubishi Motor Sales of Canada Inc. 

"At its core, the Right To Play Challenge is all about giving back to the community and the world," Mr. Soga said. "Everyone at MMSCAN strives to make this donation as large as possible."

He credited Mitsubishi Motors' Canadian dealer body "and the superb efforts of their hard-working salespeople" for that success.

"With the strengthening economy and growing acceptance of Mitsubishi products among Canadian motorists, we're hopeful that this year's donation will garner even more support for Right To Play than it has in previous years," Mr. Soga said.

Right To Play is the official charity of MMSCAN. Operating in 23 countries, the organization uses sport and play programs to improve health, build life skills and foster peace for children and communities affected by war, poverty and disease.

Right To Play is headquartered in Toronto, Ontario, with national offices in Canada, the Netherlands, Norway, Switzerland, the United Kingdom and the United States.

"The leadership and dedication demonstrated by Mitsubishi Motor Sales of Canada throughout our three year partnership has been remarkable," said Johann Olav Koss, President and CEO of Right To Play. "The 2010 campaign will see their total cash contribution to Right To Play exceed well over $1 million dollars which is truly extraordinary and we are extremely grateful. This support is invaluable in helping us continue to improve the lives of children and strengthen communities in some of the most disadvantaged areas around the world. This year MMSCAN also provided vehicles for our staff, volunteers and Athlete Ambassadors during the Olympic Games in Vancouver which reinforces their exceptional generosity and commitment. On behalf of all of Right To Play, and especially the children in our programs, thank you for this outstanding support and for sharing in our vision of creating a healthier and safer world through the power of sport and play."

An international team of top athletes from more than 40 countries support the organization, generously donating their time to give back through sport. As role models for healthy lifestyle choices, they inspire children and help to raise awareness and funding for Right To Play projects.

Each week, more than 688,000 children take part in regular sport and play activities and a combined total of more than one million children attend regular programming and special sports events and festivals. This is made possible by more than 15,000 local Coaches, Teachers and Leaders around the world.

Ms. Hughes, one of Canada's most decorated Olympians, said she is honoured to be a Right To Play Athlete Ambassador.

"Right To Play has always been close to my heart because they are committed to helping children and communities in some of the world's most destitute areas lead healthier, happier and more productive lives. I would like to thank and congratulate Mitsubishi Motor Sales of Canada for their outstanding contribution and unbelievable support," she said.

"I feel that sport is in many ways a metaphor for life: To really feel alive is to push yourself beyond your limits, to fail and succeed, to feel the satisfaction of having goals and dreams to which you aspire."

"These are the kinds of values and ideals that Right To Play offers to children whose lives have been so profoundly affected by events beyond their control. The exceptional dedication that Mitsubishi Motor Sales of Canada has shown through their partnership with Right To Play will go a very long way in helping to foster hope and create brighter futures for these children and their communities," added Ms. Hughes.

Other Right To Play Athlete Ambassadors from Canada include Jon Montgomery, Beckie Scott, Emily Brydon, Hayley Wickenheiser, Joe Thornton, Mélanie Turgeon, Perdita Felicien, Silken Laumann and many others. Further information on Right To Play is available at:

Mitsubishi Motor Sales of Canada Inc. (MMSCAN) is the distributor of Mitsubishi passenger cars, sports cars and sport-utility vehicles. These include Lancer, Lancer Ralliart, Lancer Evolution, Galant, Eclipse, Eclipse Spyder, Outlander and Endeavor.

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Contact Information

  • News Media Contacts:
    Mitsubishi Motor Sales of Canada, Inc.
    Susan Elliott
    Manager, Corporate & Product Communications
    (905) 833-0826
    Mitsubishi Motor Sales of Canada, Inc.
    Jacquie Adams
    Corporate & Product Communications
    (416) 995-0308