SAN FRANCISCO, CA--(Marketwired - Jan 28, 2014) - Delivering on the promise of native advertising, MobSoc Media today announced a new digital publishing network of 35 properties across four publishing verticals (Entertainment, Lifestyle, Technology, and Sports) to attract and engage consumers with targeted precision. MobSoc Media creates digital properties that consumers can engage with wherever they are online -- via mobile, social media, and the web. MobSoc Media enables advertisers to reach their exact target audience in the mobile and social sphere at a more effective cost of audience acquisition, and allows consumers to satisfy their strong appetite for finding trending and engaging content that can also be easily shared.
Coupled with the company's launch announcement, MobSoc Media unveiled its leading entertainment digital property, Celeb Bistro, a celebrity news site. With more than 4 million fans on Facebook -- CelebBistro has already surpassed People Magazine's Facebook page by more than 1.0 million fans and is the largest celebrity news site on Facebook based on fan following today. Also announced, MobSoc Media successfully closed a $5 million in Series A funding in late 2013 with private investors. Advisors include entrepreneur/investor/author James Altucher and Founder and Managing Partner of the Social Internet Fund, Lou Kerner.
Unlike portal sites that serve multiple content categories to grow a general website audience, MobSoc Media delivers specific online destinations for each interest-based audience across four publishing verticals: Entertainment, Lifestyle, Technology, and Sports. This allows brand marketers to have surgical reach in their targeting, rather than paying for advertising to a generic multi-category portal site audience. Also, it helps brands to amplify existing branded content or produce advertorial content that generates much higher engagement with consumer audiences.
MobSoc Media's proprietary Social Rank® technology helps to crowdsource the most popular and trending content in real-time, whether it's on Facebook, Twitter or beyond. As a result, MobSoc Media delivers some of the highest engagement rates in the industry, up to seven times the average. One of the early investors is James Altucher, an author, investor and entrepreneur. Altucher said that investing in MobSoc Media was a natural fit because he had already used the company's underlying technology to boost the fan following for his own page. "I became excited after seeing MobSoc Media's initial Celeb Bistro news page, where it had achieved the largest Facebook fan following with millions of more fans than the traditional celebrity news publishers like People and US Magazine." Advertising dollars have always followed eyeballs. Companies that have the ability to grow large social and mobile audiences, where consumers are spending the most time, will demand market attention.
"With the online click through rates of display advertising dropping to below 1%, many brand marketers are looking for more effective advertising methods to engage their audiences. This is driving a rapid increase in in-stream advertorial content and a trend towards more native advertising formats, better suited for mobile/social audiences," said L. Jasmine Kim, CEO of MobSoc Media. "For example, if you're a lifestyle brand looking to reach a specific audience around the hip hop genre, we can deliver an interest-based community dedicated to that specific segment. We help marketers amplify existing branded content or produce advertorials that generate much higher engagement with the relevant target audiences."
About MobSoc Media
Founded in late 2012, MobSoc Media is the only interest-based publishing network optimized for the mobile and social world. One of its premier digital properties, Celeb Bistro, has amassed 4.0 million Facebook fans*, a million more than that of its closest competitor, People. MobSoc Media's proprietary technology, Social Rank®, which leverages crowdsourcing, enables users to easily discover the most popular and trending content in areas they care about and engage with like-minded people, no matter where they are in the digital world. For brand marketers and advertisers, MobSoc Media offers precise targeting of relevant audiences in the mobile and social sphere where they can easily share and connect. As a result, MobSoc Media delivers some of the highest engagement rates in the industry -- up to 7 times higher than the category average. MobSoc Media's advisors include entrepreneur/investor/author James Altucher and Founder & Managing Partner of Social Internet Fund Lou Kerner. For more information, please visit mobsocmedia.com.
*As of January 2014