SOURCE: Mobclix


February 08, 2010 05:00 ET

Mobclix Inks Deal With The Nielsen Company to Advance Unique Audience Reach for Mobile Advertisers and Application Developers Through Joint Precision Database

Mobile Ad Networks Can Now Access via Mobclix Complete The Nielsen Company's PRIZM and ConneXions Segmentation Systems to Increase the Effectiveness of Mobile Ad Spend

PALO ALTO, CA--(Marketwire - February 8, 2010) - Mobclix, the largest mobile advertising exchange, announced a deal today with The Nielsen Company, the leading marketing and media information company, to integrate Nielsen PRIZM and Nielsen ConneXions segmentation systems into the Mobclix mobile ad exchange. By bringing traditional marketing techniques to mobile advertising through Mobclix Complete, ad network partners will now enable mobile advertisers to reach over 150 unique audience segments resulting in improved conversions over legacy mobile solutions. Mobile application developers and publishers will reap the benefits of 20-100 percent CPMs higher than the market.

"With the increasing spend on mobile advertising, the need to have precise marketing within mobile marketing strategies has become critical for survival," said Krishna Subramanian, Co-founder of Mobclix. "The enhanced precision enables advertisers and ad networks to produce greater advertising ROI and gives mobile publishers higher CPMs from premium ad buys. This dynamic will be highly attractive to advertisers and very effective for publishers with in-demand audiences such as the finance, utility and shopping categories."

According to Gartner, mobile advertising is expected to reach $7.4 billion by the end of 2014. In order for advertisers to properly identify and reach their specific audience, a clear mobile marketing strategy must be defined. Mobclix launched its powerful analytics platform with the introduction of Apple's AppStore in July 2008 -- it now has approximately an 85 percent penetration across iPhone/iPod Touch unique devices. By linking PRIZM and ConneXions data to the Mobclix ad exchange platform, mobile ad networks and publishers now have rich actionable business insights like never before.

Under the terms of this agreement, Mobclix will be able to resell PRIZM and ConneXions to mobile ad networks and publishers. The anonymous user data from both PRIZM and ConneXions will then be mapped and applied to Mobclix's open marketplace platform for buying and selling mobile ad inventory. Coupled with the reach of top mobile application publishers, advertisers will benefit from this comprehensive and insightful data to help find, discover, determine, learn and better market to their audiences.

Likewise, ConneXions has helped technology manufacturers and communications providers determine a household's willingness to adopt new consumer technologies early in its lifecycle using its 53 Technodoption segments.

"As mobile advertising continues to grow and mature, we are pleased to bring a new level of sophistication to the mobile industry's ability to define and reach audiences," said Mark Nelson, Senior Vice President of the Corporate Partner Program for Nielsen Claritas, a Nielsen Company product family. "This integration is in line with our commitment to provide marketers with the most comprehensive and precise instruments available."

Mobclix, with The Nielsen Company, will help increase the effectiveness of mobile advertising spend and enable mobile application developers to make more money through advertising.

To learn more, please go to

Mobclix ( is the industry's largest targeted mobile ad exchange -- the first open marketplace for mobile developers, advertisers, ad networks and agencies. The Mobclix ad exchange provides complete transparency and visibility for mobile publishers to manage their ad inventory and maximize revenue and for advertisers to increase campaign performance. Mobclix is a privately held company headquartered in Palo Alto, Calif. The company was founded in September 2008 and has since been named an AlwaysOn 250 winner and won the ad:tech Limelight award.

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