SOURCE: MobiHand, Inc.

MobiHand, Inc.

March 30, 2010 11:35 ET

MobiHand Unveils On-Device Superstore for BlackBerry

Dedicated Store Aisles for Apps, Games, Themes, and Accessories Accelerate Discovery and Purchase Directly From BlackBerry Mobile Devices; Increases Visibility for Developers With Store Aisles and New "Top" Lists

SAN MATEO, CA--(Marketwire - March 30, 2010) -  MobiHand, Inc., a leading provider of mobile content and application stores, today announced the MobiHand On-Device Superstore for BlackBerry, which provides four stores in one: Apps, Games, Themes and Accessories. The free Superstore app was designed to speed up the discovery and purchase of mobile essentials. For developers, this segmentation, offers far better visibility and more opportunities to increase sales.

Superstore with Four Aisles: Now customers can go direct to their aisle of choice to shop for apps, themes or games. Plus, for the first time, accessories are available for purchase from their device. Bluetooth headsets, cases, power adapters, batteries and more are just a few clicks away. And every aisle contains only those products compatible with the user's phone -- so no more wading through irrelevant items. All four aisles include a Deal-of-the-Day, bestseller, discounted, and new product lists. Furthermore, users have the option of doing a general search or browsing by product category.

More Ways to Spot Great Products: The new Superstore shows the Top Paid, Free, and Grossing products for each type of software -- so, for example, great themes no longer compete with apps and games for the customers' attention. 

"We have a very active community of app, game and theme developers who have developed amazing products that can be hard to find in App World or other monolithic stores," said Steve Howard, president and CEO of MobiHand, Inc. "These are all very different types of products which should all have their own dedicated showcase. With the new Superstore, we've created a win-win for customers and developers. Customers can more easily discover and compare similar products while developers increase their opportunity for appearing on top-seller lists which are a huge driver of sales."

Other Superstore Highlights:

  • Automatic device detection -- ensures that only the items relevant to that particular BlackBerry model are presented
  • Deal of the Day -- where a new deeply discounted app, game, theme, and accessory is offered every 24 hours
  • Detailed application descriptions -- include product details, ratings, reviews and screenshots carousel
  • Optimized checkout using a credit card with one-click convenience
  • Easy download and installation of apps -- with OTA delivery directly to the BlackBerry device
  • Greatly improved store performance -- to speed up page downloads and responsiveness.

With the addition of the Superstore, customers now have three ways to shop the MobiHand catalog: On-Device, through the mobile Web browser, and via desktop store.

Partner Reaction:

"Even though our existing CrackBerry app store has been highly popular among our user community, keeping such a big selection of apps, games and themes organized has been a challenge," said Kevin Michaluk, the founder and editor-in-chief of "The Superstore approach does a great job in that regard -- making for an even more compelling on-device app store. Plus, the addition of BlackBerry accessories and offering a Deal-of-the-Day for each of the major aisles, provides yet another reason to check back daily."

"MobiHand has done a phenomenal job of speeding up the on device app store experience," said Ronen Halevy, editor-in-chief of "Visitors to our co-branded version of Superstore will appreciate how it provides a full desktop shopping experience with clearly defined categories for applications, themes, games, and even accessories."

Developer Reaction:

"I really like the idea of having four aisles," said John Choong of JC Designs -- Gadgetbean. "The speed when you click into each category is great considering the number of items in the catalog!"

Availability and Grand Opening Drawing & Deals: 
The free MobiHand On-Device Superstore for BlackBerry app is available now and can be downloaded over the air (OTA) by going to from the BlackBerry Web browser.

To celebrate the Superstore grand opening, MobiHand is giving away a 32GB Wi-Fi Apple iPad, 5 Blueant V1 Bluetooth Headsets, or one of 25 copies each of BerryBuzz, Druglord Wars, and iBerry -- all top-sellers. To learn more about the MobiHand On-Device Superstore and to enter the drawing visit on your desktop browser. In addition, from now until April 5, all software purchases (apps, games, and themes) made On-Device are 20% off. Just enter coupon code, "super" during checkout.

About MobiHand:
MobiHand, Inc. is a leading distributor of software and content for a wide range of mobile devices, including BlackBerry, Windows Mobile, Palm, Symbian and Android. With a catalog of over 20,000 mobile applications, media products, and subscription services from over 1000 content providers, MobiHand powers hundreds of co-branded app stores worldwide. The company delivers end-to-end services for the aggregation, marketing, purchasing, and provisioning of mobile content. MobiHand's best-in-class management platform, MobiReach, provides comprehensive tools for catalog management, localization, store design and administration, marketing and ad campaigns, and reporting. The company is headquartered in the San Francisco Bay Area. For more information about MobiHand, please visit

Copyright 2009 MobiHand, Inc. All other product names, servicemarks, and trademarks mentioned herein are trademarks of their respective owners.

Contact Information

  • For more information, contact:
    Annie Gladue
    MobiHand, Inc.
    Email Contact