SOURCE: Juniper Research Limited

Juniper Research Limited

December 08, 2009 03:57 ET

Mobile Coupon Usage to Triple Exceeding 300 Million People Globally by 2014 Says Juniper Research

Mobile Apps Revolution Helps Push Mobile Coupons Market to Tipping Point

HAMPSHIRE, UK--(Marketwire - December 8, 2009) - According to Juniper Research's new report -- 'Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014,' consumer usage of mobile coupons will see users exceed 300 million globally by 2014, principally in developed markets, with the apps revolution triggering the growth of new mobile coupon services.

As more and more users acquire smart phones, they will want to exploit the improved capabilities of their devices with new features and services, especially when it is going to save them money. For marketers, mobile coupon campaigns sent using location based applications can be much more effectively targeted than the scattergun approach of traditional coupons.

Howard Wilcox, Senior Analyst at Juniper Research, explained: "We found that with the growth of smart phones, a growing number of coupon-specific downloadable apps are being launched, often linked to location based searches. For example, when you are in the mall and you have your smart phone on you with your downloaded coupons app, then you should be able to find your way to a good offer nearby."

However, the mobile coupons report identified a number of market constraints. For example, some users could be reluctant to share their mobile number to participate in coupon schemes due to the danger of spam and fake coupons -- privacy is a concern to many. Despite this and the lack of progress on NFC coupons because of the poor availability of NFC phones, the mobile coupon usage is still set to triple over the next 5 years.

Further findings include:

--  ARPU from NFC coupons and smart posters will exceed ARPU from NFC
    payment transactions
--  N. America and Western Europe to be major regions for mobile coupon
    usage in 2014

The report contains comprehensive six year forecasting for all the key market parameters including users, redemption rates, values and incremental ARPU for all mobile coupons, NFC coupons and NFC smart posters.

Mobile Coupons whitepaper and further details of the study, 'Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014' can be freely downloaded from

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

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