Thumbplay, Inc.

March 21, 2007 08:00 ET

Mobile Madness Rings in March

NEW YORK--(Collegiate Presswire - March 21, 2007) - From painted faces to colored hair, each March college basketball fans find new ways to support their teams. This year more than ever, fans are showing their spirit with collegiate ringtones and wallpapers for their mobile phones. College students and mobile content go hand-in-hand -- according to research firm M:Metrics, cell phone users between the ages of 18 and 24 are twice as likely to download a new ringtone as other mobile phone subscribers.

Mobile entertainment company Thumbplay.com is one such provider of college ringtones and wallpapers, helping fans show their spirit with one of the largest collections of mobile college content available. Of the 65 colleges and universities around the country that tipped off at the start of the college Men's Division I Basketball Tournament this year, Notre Dame's "Victory" barely edges off Alabama's "Yea Alabama," and North Carolina fans are dominating college logo downloads.

The following fans have downloaded the most collegiate content from Thumbplay.com:

Top 10 Spirited Schools

1. Alabama

2. Notre Dame

3. Florida

4. North Carolina

5. Kansas

6. Louisiana State

7. Kentucky

8. Texas A&M

9. Michigan

10. U Texas

"We see a surge in downloads around the college football and bowl season, but we know the real die-hard fans show their true colors for college basketball," said Evan Schwartz, CMO, Thumbplay. "With more than 500 college ringtones and wallpapers, there is no shortage of options for personalizing your phone."

Thumbplay offers fight songs and logos from nearly all major US universities and colleges. Fans interested in supporting their team should visit www.thumbplay.com

About Thumbplay

Thumbplay, Inc. is the leading online retailer of mobile entertainment content. The company aggregates, promotes and delivers mobile content directly to members via Thumbplay.com. The site offers ringtones, wallpapers, games and text-based services through a membership-based, community experience. Thumbplay, headquartered in New York, was founded by CEO Are Traasdahl and CMO Evan Schwartz.

Contact Information