Mobile Fringe

Mobile Fringe

July 23, 2009 11:54 ET

Mobile Marketing for Downtown Yonge BIA by Mobile Fringe

TORONTO, ONTARIO--(Marketwire - July 23, 2009) - Mobile Fringe ( proudly announces the signing of a licensing agreement with The Downtown Yonge Business Improvement Area to publish a Mobile Yonge iPhone app on the m3 platform.

"Our organization has been looking for a mobile marketing technology that will be powerful and flexible enough to satisfy our diverse merchant membership. The Mobile Fringe platform is impressive in its power and simplicity. Furthermore, the support services that are being provided by Mobile Fringe make the deployment of the technology effortless." said Monica Kocsmaros, Marketing Manager, Downtown Yonge Business Improvement Area.

The app will be an extension to the popular website and a commitment to a mobile strategy that compliments all the benefits members and visitors receive. The Mobile Yonge app will have the ability to show promotions and events that will appeal to both visitors and residents of the popular downtown area.

"We are excited to work with the Downtown Yonge BIA to launch the Mobile Yonge iPhone app. Mobile marketing is turning into the preferred way to consume content. Case studies are finding five to ten times the level of engagement by iPhone users versus any other type of mobile advertising and the response from advertisers to be included in the app has been great." said Steve Sorge, Vice President of Business Development, Mobile Fringe.

Mobile Fringe works with various partners from several different categories on mobile marketing campaigns. Mobile Fringe's m3 platform is helping Brand Advertisers, Malls, Vacation Resorts, School Campus, Tourist Boards, Theme Parks, Zoos, Conventions, Events, and Public Parks extend their brand communication and reach.

The launch of the Downtown Toronto BIA's Mobile Yonge app is scheduled for later this summer. To be the first to know when it launches make sure to sign up to the Downtown Yonge Buzz Newsletter at

About Mobile Fringe:

Mobilefringe is a mobile marketing think tank and development house for iPhone and Blackberry applications. Mobile Fringe builds proprietary marketing platforms like the m3 engine for their clients to leverage into the mobile market.

About Downtown Yonge BIA

The Downtown Yonge Business Improvement Area (B.I.A.) is an association of 2000 businesses and property owners in downtown Toronto. Founded in 2001, the mandate is to revitalize and position Downtown Yonge as Canada's premier business, shopping and entertainment destination.

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