June 22, 2010 10:08 ET

Mobile Provides Retailers With Unique Tool for Customer Interactions

ROCKVILLE, MD--(Marketwire - June 22, 2010) - has announced the addition of Ovum Plc 's new report "Mobile Commerce: Meeting the Demands of Tomorrow's Consumers Today," to their collection of E-Tailing market reports. For more information, visit

As customer experience differentiation grows more important in the competitive retail environment, retailers should look at mobile not only as a sales channel but also as a vital tool for customer interaction in a complete multichannel retail operation.

Mobile is not simply a sales channel, but is rather about enhancing the multichannel customer experience. Although mobile revenues are growing at a rapid rate, the real potential for mobile lies in creating a seamless customer experience across all retail channels, providing an opportunity to maximize growth across a company's store and online businesses.

Although mobile has the potential to link all touch points in a multichannel environment, providing a linked and unified customer experience, barriers from to this development exist.

Despite the fact that the Apple iPhone is clearly the top choice of platform when it comes to retailers developing their first application, retailers should involve all potential mobile assets in m-commerce strategies and realize that the iPhone is not the only option.

Topics covered in the report include...

  • A high-level look at the market potential for mobile commerce (m-commerce) in retail.
  • The future prospects of m-commerce, written predominately for audiences from the retail sector.

For more information, visit

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