August 04, 2006 09:05 ET

Mobile Ready Entertainment Announces Development of MBRN Labs

Key Mobile Technology Group Formed

STROUDSBURG, PA -- (MARKET WIRE) -- August 4, 2006 -- Mobile Ready Entertainment Corp. (PINKSHEETS: MBRN), a holding company of intelligent services, announced that Mobile Ready is launching the MBRN Labs Group. The MBRN Labs are designed to be the wellsprings of innovative technology that goes into all our products. We have organized our labs into discrete Centers of Excellence in key research areas. Each Center of Excellence has brought together some of the brightest minds in their fields to work collaboratively on applied research crucial to the advancement of MBRN's business foundation. Our pipeline is growing, and our applied research is moving into exciting new areas, and into capabilities once thought unattainable.

"I am very pleased to make this announcement about our labs group. The innovations that will come from this group will change communications and the mobile landscape," Josh Eikov, MBRN CEO, said.

The MBRN Labs will produce products in hardware, software and various mobile security and anti-virus products as well. Some of the advance items the lab will develop include: embedded systems, Bluetooth technologies and other pervasive mobile technologies.

About Mobile Ready Entertainment Corporation

Mobile Ready Entertainment Corp. (PINKSHEETS: MBRN) is a strategic holding company that manages a portfolio of market leading technologies and services in mobile entertainment and digital media. Our companies operate in mobile communications, mobile corporate services, digital media entertainment and the best in games and entertainment. Through our subsidiaries we will develop, market and sell wireless application software and entertainment-based content for mobile devices. Our value proposition is to unlock, integrate and seamlessly deliver all types of data to wireless devices, whether streaming movies, music video or television content and digital radio delivery to the growing consumer market via channel and content partners -- anytime, anywhere. We deliver these products and services globally across most of the major cellular networks and prominent wireless device operating systems. Mobile Ready acquired Key2Travel which spans games, concierge services, and other mobile lifestyle products. Key2Travel offers personal concierge services that assist with planning and arranging destination activities. For a traveler, K2T provides the ability to pre-plan destination activities prior to arrival through a single, easy to navigate web site or via a staffed call center. For corporations, K2T delivers unique value-add employee benefit programs, alternate revenue centers, and expense control. For travel suppliers, K2T is a much-needed differentiator in a competitive industry. For information about Key2Travel please visit www.key2travel.com. For more information about Mobile Ready, please visit its website at www.mymobilereadyec.com.

Forward-Looking Statement

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