SOURCE: Mobile Ready Entertainment Corp.

August 02, 2006 07:30 ET

Mobile Ready Entertainment Announces YOUR GAME Promotion

Contest Aimed at Young Mobile Game Designers

STROUDSBURG, PA -- (MARKET WIRE) -- August 2, 2006 -- Mobile Ready Entertainment Corp. (PINKSHEETS: MBRN) announced its YOUR GAME promotion that is aimed at young developers of mobile games.

The basis of the promotion is to offer to up to 3 winners the opportunity to have their game published by Mobile Ready and sold on their First Place winners will receive a development contract with MBRN and a prize worth $5,000.00. Second and third place will win development contracts with MBRN and prizes worth $2,500 and $1,000 respectively. There are 3 categories to enter under: Sports, Strategy and Arcade. The contest is open to game designers that are aged 18-25.

"There is so much imagination and dynamic thought amongst the youth of America we thought it would be a great idea to challenge them to create games that they want to play," Erick Rodriguez, SVP Business Development said.

A new Mobile Gaming brief from eMarketer finds that mobile gaming is growing in the U.S. and globally, with $2.5 billion in worldwide mobile gaming revenue for 2005. eMarketer also cites recent IDC numbers that show U.S. revenues from mobile games rising to $1.5 billion in 2008, from $600 million in 2005.

"Mobile gaming is the favorite application for young mobile users and is an ever-growing industry globally," said Josh Eikov, MBRN CEO. "Currently 84% of the world's mobile phone users have phones that include a gaming feature, and 63% of mobile phone users play games on those handsets. The demand will only continue to increase and MBRN sees a complete and seamless gaming experience within the idea of having the user become the designer and therefore we have developed our YOUR GAME promotion."

For more information on the YOUR GAME promotion please see our page on our corporate site

About Mobile Ready Entertainment Corporation

Mobile Ready Entertainment Corporation is a wireless and media holding company specializing in the entertainment and educational vertical market segments. Through our subsidiaries we will develop, market and sell wireless application software and entertainment-based content for mobile devices. Our value proposition is to unlock, integrate and seamlessly deliver all types of data to wireless devices, whether streaming movies, music video or television content and digital radio delivery to the growing consumer market via channel and content partners -- anytime, anywhere. We deliver these products and services globally across most of the major cellular networks and prominent wireless device operating systems. Mobile Ready acquired Key2Travel which spans games, concierge services, and other mobile lifestyle products. Key2Travel offers personal concierge services that assist with planning and arranging destination activities. For a traveler, K2T provides the ability to pre-plan destination activities prior to arrival through a single, easy to navigate web site or via a staffed call center. For corporations, K2T delivers unique value-add employee benefit programs, alternate revenue centers, and expense control. For travel suppliers, K2T is a much-needed differentiator in a competitive industry. For information about Key2Travel please visit For more information about Mobile Ready, please visit its website at

Forward-Looking Statement

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for certain forward-looking statements. The statements contained or incorporated by reference in this website that are not historical facts (including without limitation statements to the effect that Mobile Ready Entertainment Corp. (the "Company" or "Mobile Ready") or its management "believes," "expects," "anticipates," "plans," "intends," "foresees," or other similar expressions) are forward-looking statements. These forward-looking statements are based on the Company's current expectations and beliefs concerning future developments and their potential effects on the Company. There can be no assurance that future developments affecting the Company will be those anticipated by the Company. All comments concerning the Company's expectations for future revenue and operating results are based on the Company's forecasts for existing operations and do not include the potential impact of any future acquisitions. These forward-looking statements involve significant risks and uncertainties (some of which are beyond the Company's control) and assumptions.

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