SOURCE: Mobile Ready Entertainment Corp.

August 07, 2006 07:30 ET

Mobile Ready Entertainment Corp. Issues Acquisition LOI to Cole Innovations Inc.

MBRN to Acquire IP and Personnel in Premier Wireless Security Firm

STROUDSBURG, PA -- (MARKET WIRE) -- August 7, 2006 -- Mobile Ready Entertainment Corp. (PINKSHEETS: MBRN), a holding company of intelligent services, announced that Mobile Ready has submitted an LOI to acquire Cole Innovations of Rome, NY and its intellectual property and designs.

Cole Innovations, Inc. has indirectly served the Department of Defense and directly served the US Air Force for more than three years providing a wide variety of high risk/high payoff research and development engineering services. Cole Innovations applies its mature processes and highly skilled cleared staff to consistently deliver a variety of complex projects on time, within budget, and at-or-above customer quality expectations. The company has actively focused on projects, maintenance and new development work in wireless enabled data technologies and applications such as Wireless Information Assurance, WLAN Surveillance and wireless Geolocation including 3G cellular and GSM, IEEE standards 802.15 (Bluetooth), 802.11a/b/g (WLAN) and 802.16 (WiMAX). Skills include circuit and antenna design, hardware/software Sensor development, PDA, Client/Server development, Driver Technology, Kernel level and User level Network Software, Database Internals, System Software, Linux, Solaris, FreeBSD, MS Windows, C, C++, C#, Perl, Java, and numerous other opensource and commercial languages, tools and operating systems both standard and embedded and in-house designed.

MBRN also has the distinct pleasure of announcing Frank Cole as our Director of MBRN Labs and Chief Technology Officer of the Company. Frank Cole has led an interesting career having held positions with CACI International, the US Government and Sterling Software to name a few. He brings over 14 years of technology and leadership experience to the management of MBRN.

"Having the talent of Frank Cole and his folks at CI become our brains and visioneers at MBRN Labs is such a privilege. Frank is an honored member of the mobile and wireless elite and has developed for almost every branch of the military and federal government. With Frank directing things we will move MBRN ahead at light speed," Josh Eikov, CEO of MBRN said.

Some of the immediate technologies that MBRN will be releasing from CI include: wireless intrusion detection systems and a multimedia converter for distributed wireless.

"We are looking forward to developing the future in mobile and wireless within this new entity called MBRN," Frank Cole, CI CEO and newly appointed MBRN Labs Director and CTO said.

About Mobile Ready Entertainment Corporation

Mobile Ready Entertainment Corp. (PINKSHEETS: MBRN) is a strategic holding company that manages a portfolio of market leading technologies and services in mobile entertainment and digital media. Our companies operate in mobile communications, mobile corporate services, digital media entertainment and the best in games and entertainment. Through our subsidiaries we will develop, market and sell wireless application software and entertainment-based content for mobile devices. Our value proposition is to unlock, integrate and seamlessly deliver all types of data to wireless devices, whether streaming movies, music video or television content and digital radio delivery to the growing consumer market via channel and content partners -- anytime, anywhere. We deliver these products and services globally across most of the major cellular networks and prominent wireless device operating systems. Mobile Ready acquired Key2Travel which spans games, concierge services, and other mobile lifestyle products. Key2Travel offers personal concierge services that assist with planning and arranging destination activities. For a traveler, K2T provides the ability to pre-plan destination activities prior to arrival through a single, easy to navigate web site or via a staffed call center. For corporations, K2T delivers unique value-add employee benefit programs, alternate revenue centers, and expense control. For travel suppliers, K2T is a much-needed differentiator in a competitive industry. For information about Key2Travel please visit For more information about Mobile Ready, please visit its website at

Forward-Looking Statement

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for certain forward-looking statements. The statements contained or incorporated by reference in this website that are not historical facts (including without limitation statements to the effect that Mobile Ready Entertainment Corp. (the "Company" or "Mobile Ready") or its management "believes," "expects," "anticipates," "plans," "intends," "foresees," or other similar expressions) are forward-looking statements. These forward-looking statements are based on the Company's current expectations and beliefs concerning future developments and their potential effects on the Company. There can be no assurance that future developments affecting the Company will be those anticipated by the Company. All comments concerning the Company's expectations for future revenue and operating results are based on the Company's forecasts for existing operations and do not include the potential impact of any future acquisitions. These forward-looking statements involve significant risks and uncertainties (some of which are beyond the Company's control) and assumptions.

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