SOURCE: Juniper Research Limited

November 16, 2006 09:38 ET

Mobile Sports Content & Services to Reach $3.8bn by 2011, but End-User Experience Must Improve Warns Analyst Firm

HAMPSHIRE, UK -- (MARKET WIRE) -- November 16, 2006 -- Mobile sports information and entertainment services are expected to take an increasing share of the global mobile sports, leisure and information content (infotainment) market over the next five years.

According to Juniper Research, the global market for mobile sports content and services will grow from just over $1bn in 2006 to $3.8bn in 2011 at an average annual growth rate of 27%. This is out of a total sports, leisure and information content market worth just under $4.2bn in 2006 and growing to $9.5bn in 2011. Over the whole period 2006 to 2011 mobile sport, leisure and information content and services is expected to generate a cumulative revenue stream of over $42bn. 40% of this is expected to come from the European market, 33% from Asia Pacific and 18% from a rapidly growing North American market.

The key market drivers will be:

--  the increasing availability of 3G services and support for high
    quality video
--  the globalisation of sport personalities and club support
--  improved flow of digital sports rights for mobile distribution.
    
Bruce Gibson, Research Director at Juniper Research, said, "These drivers apply to many types of leisure and information content, but none more so than sports content. There is a great opportunity for content owners, application service providers and operators to exploit sport content over the mobile channel in innovative ways, now that the technology barriers are diminishing." However he goes on to issue a warning -- "This will only happen if everyone in the value chain pays attention to detail. End-user experience in some markets of mobile sports content services built around the 2006 FIFA World Cup, has not been consistently good. Many new users of sports services have been disappointed with the quality of the deliverable and may never buy again. First impressions count for a lot and particularly with time sensitive content like goal alerts and replays, the first experience has to be good to generate repeat business."

Sports, Leisure and Information is a vast area and comprises many different types of content and mobile service, from celebrity wallpapers, mobile comics and video "mobisodes" to financial information services, child tracking and personal navigation services. Those applications and services that will show fastest growth over the next few years will be those that develop the most added value from advanced network technologies and those that can move from "presenting facts" to "providing entertainment." Community applications with a high amount of graphic user generated content will be particularly successful as they have the added advantage of low cost content acquisition.

For complimentary whitepapers and details of the new study 'Mobile Sport, Leisure & Information Content: Opportunities & Markets, 2006-2011 (third edition)' visit www.juniperresearch.com. Alternatively contact Michele Ince at michele.ince@juniperresearch.com, Telephone +44 (0) 1256 830002/476200.

Juniper Research provides analytical services to the global hi-tech communications sector, providing analyst reports, consultancy and industry surveys.

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