SOURCE: Airwide Solutions

Airwide Solutions

December 17, 2009 08:30 ET

Mobile Technologies Lead Poll of Top Technology Innovations

GPS Lands Top Spot With Mobile Broadband and the iPhone Following Closely Behind

BURLINGTON, MA and READING, UK--(Marketwire - December 17, 2009) - Mobile innovations have topped a consumer poll of the 'top technology innovations' of the last decade. The consumer poll, commissioned by mobile messaging specialists, Airwide Solutions, surveyed over 2000 people from the UK and saw GPS enabled devices, including mobile phones, receive almost half the votes (44 percent) -- more than even the iPhone which came in third (receiving 32 percent of votes).

By contrast social networking, the top internet phenomena of recent years, received surprisingly few votes, with Facebook collecting only 19 percent, and Twitter just 6 percent. As a sign of how much UK consumers are now relying on staying connected while on the move, mobile broadband came in second in the poll, receiving 35 percent of the votes.

Jay Seaton, Chief Marketing Officer at Airwide Solutions, commented: "As pioneers in mobile, Airwide has seen the mobile industry continue to innovate over the last two decades -- from the sending of the first text message back in 1992 to the 'app phenomenon' of 2009. As we see mobile innovation accelerating, it is becoming increasingly critical that barriers to development and adoption are pushed aside. The trickling stream of mobile innovation has become a torrential river, and the question is no longer 'what is the next killer app' but 'what is the killer multipurpose utility' that will enable a new generation of innovative, powerful, feature-rich applications and services to be quickly and easily created, launched and adopted. One key element is to ensure that mobile operators have the right infrastructure and tools in place to help them use the network, device and subscriber intelligence they have (on messaging channels, browsing, user profiling, presence, security, charging and location) to enrich and support the subscriber experience with this myriad of new innovations."

He continued: "In the case of GPS and location based services in particular, the mobile world is realizing that location can become a valuable enhancement to make the services that operators offer their subscribers more relevant, actionable and personal. As an increasing number of mobile devices (such as smartphones) offer built-in GPS, and because operators can now expose location APIs even for non-GPS phones, the addressable market for LBS will continue to greatly increase."

Key findings from the survey include:

-- Almost half (44 percent) of people surveyed ranked GPS enabled
   navigation devices as the top technology innovation of the last decade
-- Mobile broadband came second with 35 percent of the votes, followed by
   the iPhone with 32 percent of the votes
-- Both men and women identified GPS as the number one innovation (48
   percent for men, 42 percent for women). For women, the revolutionary
   games console, the Nintendo Wii, was the second greatest innovation
   (receiving 36 percent of votes); for men, the Wii ranked only fifth
   (receiving 23 percent of votes). The men's second most popular choice
   was the LCD TV, which women surveyed placed at number five
-- Music and video streaming technologies fared poorly in the survey (with
   Spotify and YouTube receiving just 18 percent of votes between them),
   as did social networking phenomenon, Twitter, receiving just 5 percent
   of the votes

The survey was carried out on behalf of Airwide by global independent market research agency, Opinion Matters. A follow on survey will be available via the Airwide sponsored blog, Mobile Messaging 2.0 beginning today:

About Airwide Solutions

Airwide Solutions is the leading provider of next-generation mobile messaging and wireless internet infrastructure, applications and solutions. Its products have helped more than 140 wireless operators worldwide drive mobile messaging usage and revenues and enable them to leverage multiple delivery channels and next-generation infrastructure in new and more powerful ways. With a history of industry firsts -- including the first text message ever sent, the introduction of the first SMS router, the first A2P MMS push gateway and mobile service control which enables mobile context, personalization and profiling -- the company continues to pioneer new technologies. Airwide's open, tiered Fusion architecture offers mobile operators advanced revenue options, a practical pathway to Mobile Messaging 2.0 and a foundation to bridge mobile messaging and the mobile internet.

Airwide Solutions operates globally with offices in Europe, the Americas, Asia Pacific, India, the Middle East and Africa. For more information about Airwide Solutions, please visit

Airwide is a registered trademark of Airwide Solutions. All other trademarks are the property of their respective owners.

Contact Information

  • For further information follow us on Twitter at @airwide or contact:

    Brenda Suarez
    Airwide Solutions
    Email: Email Contact
    Tel: 781-229-2406 ext. 2731

    Chrissie McGoldrick
    Mi liberty
    Email: Email Contact
    Tel: +44 (0) 207-751-4444

    Kristin Conforti
    PAN Communications
    Email: Email Contact
    Tel: 978-474-1900